One Comment

  1. R

    In the case of eBay (I expect Amazon would come up with the same) the result of their report doesn’t really surprise me; the way they have run their paid-search campaigns has for years been self-evidently and notoriously inefficient. They’ve thrown vast quantities of money at vast quantities of keyphrases over the years, whether relevant or irrelevant. Did the report cover campaign quality I wonder?

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