Right to reply: Google’s Penguin 2.0 update will favour ethical SEO campaigns
Digital marketing agency SiteVisibility looks at where SEO goes following the latest Google update.
marketing
Guest comment: SEO vs Content- Why you should stop trying to second-guess Google
As Google unleashes its latest Penguin 2.0 algorithm to crack down on search spam, Julia Hutchison head of content at group FMG, argues that it’s time to stop trying to ‘game’ the search engine and concentrate on engaging sharable content targeted at your key audience instead.
Case study: P&G ‘saves up to 25%’ of its digital ad budget with eye tracking technology
P&G worked with eye-tracking technology firm Sticky to optimise its digital branding campaigns. This case study looks at how the consumer packaged goods giant saved up to 25% on some of its campaigns by ensuring the ads it paid for were seen by consumer online.
SEO strategies in 2013: How to avoid a fight with a Penguin (infographic)
Google claims that its latest Penguin 2.0 algorithm will be the most-talked-about update of 2013 for brands’ SEO strategies. This infographic from US content marketing agency Brafton offers a guide to help you fend off potential PageRank downgrades and rank high in Google.
Case study: Digital retargeting campaign converts leads into sales
At the start of the year, a leading specialist insurer approached performance marketing company Clash Group for help driving requests for quotes and sales of their small business insurance across the States. This case study looks at how the retargeting digital campaign drove 29,000 individuals to click on the ad over three months.
Dove ‘Real Beauty’ sketches becomes most viewed online ad of the year
Dove’s latest viral marketing video ‘Real Beauty Sketches’ has racked up over 114 million views since its launch in April 2013.
47% of Brits ‘would accept ads in exchange for reduced mobile bills’
Almost half (47%) of UK respondents are keen to have commercially funded mobile phone bills; with adverts delivered straight to their phones in return for a partially or fully paid line-rental, according to new research.
Online staffing trends: 'Biggest shift in work since industrial revolution'
Worth a staggering $1 billion, the online working industry “the biggest shift in work since the industrial revolution”, according to a new report looking into worldwide online staffing trends.
Why email still matters (infographic)
As social media grows in popularity, it’s easy to neglect its earliest incarnation: email. This infographic from Scoop.it shows how email marketing campaigns have benefitted from new technology and have also found a niche among media outlets and small business owners.
Real friends and family ‘twenty times more influential than social media friends’
When it comes to influencing purchase decisions, real friends and family are more than twenty times more influential than social media friends, according to a new study.