Marketing stunt sees racing pigeons ‘Tweet’ across Europe
A new marketing campaign for Fogg Mobile will showcase its ‘borderless sim card’ by using real birds to Tweet messages across European borders.
marketing
Top 10 facts for Father’s Day 2013- marketing tips for online retailers
Father’s Day is rapidly approaching this weekend and so as the majority of the nation scrambles around for some last minute shopping ideas Experian shares its top 10 Father’s Day facts for 2013.
Top websites in South Africa in 2013
News24 is South Africa’s most popular website, followed by Howzit and iol, according to bata from Effective Measure.
Video viral of the week: Skittles lets viewers ‘smash the rainbow’ with interactive YouTube ad
Continuing its surreal marketing efforts, Skittles’ latest YouTube video viral campaign lets viewers select items to smash- with bizarre results. See why it’s our video viral of the week below…
European mobile ad trends: Smartphone surge sparks 275% increase in mobile RTB ad spend in 2013
Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data released today by ad tech platform Adform has revealed that Europe’s digital advertising community has vastly increased its investment in programmatic mobile marketing, with a near three times (275 per cent) increase in mobile RTB (real-time bidding) … [Read more…]
Rakuten reaches 25 countries with Austria launch
Japanese Internet services business and e-commerce giant, Rakuten, has reached a milestone in its global expansion, and now offers services in over 25 countries and territories.
Right to reply: Is iTunes Radio really going to be a game-changer?
This week saw Apple unveil its free music streaming service iTunes Radio into an already crowded market. Bloom.fm’s CEO Oleg Fomenko responds to the launch, and asks what the key challenges are for the firm.
Unilever ramps up crowd-sourcing with eYeka partnership
Unilever has extended its partnership with co-creation community eYeka, as the FMCG giant looks to further tap into crowd-sourced marketing campaigns.
Video viral of the week: giffgaff shows caring side of zombies
Mobile network giffgaff’s latest viral campaign depicts a zombie apocalypse… with a twist. See why it’s our video viral of the week below (warning: contains scenes of mild gore and random acts of kindness)…
Whisbi adds video shopping agent for Facebook brand pages
Lead management technology provider Whisbi has launched a new Facebook tool letting marketers implement a video agent to engage customers directly through their Facebook page.