With the football World Cup in Rio offering a fantastic potential revenue boost, Tim Axon, Head of Gaming, Maxymiser, insists betting companies need to get their mobile Big Event Betting strategies in shape – and fast. Trying out new content and ideas at Cheltenham and the Grand National could be the key to re-engaging customers, … [Read more…]
Streaming service Bloom.fm has claimed that Apple has unfairly blocked it from its iAd advertising platform, suggesting it is now seen as a rival to iTunes.
US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to new data from the IAB.
IBM has bought personalised ad technology firm Silverpop for an undisclosed sum, as the software giant looks to take on rivals such as Oracle and Salesforce in growing marketing automation sector.
At this month’s Advertising Week Europe ITV’s Group Commercial Director Simon Daglish was quoted as saying “90% of content is crap”. Carla Faria, UK Solutions Director, Say Media looks at why branded content creation is best left to the experts.
Website testing is an increasingly important function of digital and online business which allows marketers to tweak the look and function of their website pages until they’re fully optimised, to encourage visitors to click through or otherwise engage with the site. Matt Althauser, European GM of website optimisation software platform Optimizely, looks at how to … [Read more…]
Localfunded.co.uk, a new crowdfunding platform, has gone live in the UK, designed to let people control what happens in their communities, and get exclusive rewards on local services, goods and deals.
Marketers need to wise up. Older, affluent consumers are increasingly important digital consumers as Kantar Media’s Geoff Wicken explains.
Email marketing firm Return Path has launched a new analytical solution that helps email marketers combat declining inbox placement at major mailbox providers, including Gmail.
More than half of global marketing leaders surveyed say they have greater responsibility for revenue growth and 61% say data acquisition is a top priority for 2014, according to new research by Deloitte and the ExactTarget Marketing Cloud, from salesforce.com.