The vast majority (83%) of online retailers intend to have implemented an omnichannel strategy in the next 18 months, according to a recent survey conducted at SLI Connect, the annual UK e-commerce summit held in London.
Spring has begun and it’s time to #GetLeggy as the sunny weather approaches. While trying to get those pins back into shape, regular exercisers will notice the increasing array of fitness gadgets on the market to aid their exercise routines. From tracking apps and monitoring bands to sweat resistant accessories and fitness watches, the relationship … [Read more…]
To promote its latest digital espionage game Watch Dogs, Ubisoft has launched a site that scrapes publicly available information from Facebook to show users how much of their data is in the public domain… and how it could be exploited.
With Record Store Day last week (Saturday 19th April), research by ICM reveals that music lovers across the country are still buying their tunes in physical format with MP3 downloads seen very much as an add-on.
Nine out of ten (90%) global marketers are not trained to calculate return on investment (ROI), and 80% struggle with being able to properly demonstrate to their management the business effectiveness of their spending, campaigns and activities, according to new research.
60% of UK consumers shop online every week, with over half preferring to complete purchases while in bed via laptop or tablet, according to a new poll.
UK marketers have rated Facebook as the most “marketing-friendly” social platform, beating LinkedIn and Twitter into second and third places, according to a new survey.
Unilever is marking the 25th anniversary of its ice cream brand with a £13m marketing campaign, including an online competition.
The Internet Advertising Bureau UK has unveiled its guidelines for ‘viewable impressions’ for online display ads, defining an ad as ‘viewable’ if half of it appears in the browser for one second.
Butlins has reached the milestone of 100,000 ‘likes’ on its Facebook fan page, making it the first domestic holiday company to do so.