Celebrities drive Monster ‘Thank You’ campaign
Online job board Monster.co.uk’s Thank You Campaign is picking up speed with the help of Blur bassist Alex James and Paralympian Dame Sarah Storey both making public thank yous.
marketing
Restaurant marketing trends: Women lead rise in mobile bookings
UK diners are creating a ‘fast dining’ culture with two in five (41%) diners now booking restaurants through tablets or mobiles, compared to 7% in 2011, according to new research.
World Cup marketing trends: Football fans are ‘big sharers on Facebook’
There are 500 million soccer fans on Facebook, who are more likely to share, like and comment on content than average users, the social network has claimed.
Lifestyle bloggers ‘can earn £900 per year’ via affiliate sales
The average online blogger using affiliate marketingcan expect to make as much as £906 a year through their blogs with the beauty and fashion sector proving particularly lucrative, according to a study of 1,723 UK-based ‘lifestyle’ bloggers.
Top tips: Five ways retailers can prepare for seasonal promotions
While seasonal consumer behaviour can be predicted up to a point, fluctuations such as weather and national events can quickly foil a brands carefully planned marketing campaign. Michael Rausch, General Manager for Europe and North America at Become Europe offers 5 key tips to getting the most out of seasonal promotions.
Cafédirect buys online coffee club Kopi
Cafédirect, one of the UK’s biggest coffee brands, has acquired online coffee club Kopi.co.uk.
Sizmek debuts single tag for all screens for cross-campaign measurement
Sizmek has launched a single tag solution for video campaigns across all screens, including desktop, smart phone, tablet and connected TV, giving advertisers a simplified process for managing multiscreen video campaigns.
Top 4 tips: Managing negative reviews online
Customer compalians on public social networks, blogs forums or brands pages can be devastating for brands. Richard Harrison, UK Managing Director of Reputation.com offers four key tips on managing negative reviews online.
Has digital made traditional media the new ‘novel’?
With all the focus on digital have some more traditional channels become ‘novel’? Steve Abbott; Director; The British Consumer Index looks at the stats behind a recurring trend towards brands using traditional media to stand out from the digital crowd.
Twitter encourages advertisers to target by ‘moments’
To tap into the trend for ‘newsjacking’- real time marketing based around live moments- Twitter has launched a new planner tool that lets advertisers buy promoted tweets based on upcoming events.