Deltamethod debuts AdWords platform for small businesses
Deltamethod is launching a new platform to manage AdWords campaigns that claims to reduce the cost of search engine advertising (SEA) campaigns by 30%.
marketing
VisualDNA links image-led analytics with Google AdWords
Visual data analytics company VisualDNA has integrated with the Google Adwords platform.
Top tips: What the World Cup can teach us about real-time marketing
With football mania in full swing, Patrick Wyatt, VP, Product at Criteo has uncovered some statistics that highlight the changes in online buying behaviour during world cup matches. During the recent England v Uruguay match, online sales soared in the three hours leading up to the match but then dropped by 15% once the game … [Read more…]
Paddy Power offers better odds to fans that share on social media
With the World Cup, Wimbledon and the Commonwealth Games capturing public attention this summer, Paddy Power is ramping up its marketing with a new scheme that lets fans that spread the word on social media to get better odds on bets they place.
Top online retail tips: E-commerce is changing and it’s good news for your business
Greg Zemor, co-founder of marketplace distribution solution Neteven, discusses how e-commerce is changing and how businesses can benefit.
Third of Brits say no to push notifications (infographic)
One in three UK smartphone or tablet owners are still out of reach to brand marketers using app push notifications, according to new research.
Instagram case study: Ben and Jerry’s Anchorman ice cream gets social boost
Over an eight-day period in November, Ben and Jerry’s posted four sponsored images on Instagram featuring its ice cream in a carton, in a cone and even as a vision in the clouds. Ads were targeted to users age 18–35 in the U.S. This case study looks at how the Unilever brand become once of … [Read more…]
App downloads and marketing costs rise last month
App inflation is the new normal for brands and app marketers, setting the stage for a competitive summer, cost for acquiring loyal users climbs again, according to new research.
Unilever scoops top marketing awards at Effies
Unilever, Coca-Cola, WPP and BBDO Worldwide have been named the most effective marketers in the world, according to Effie Worldwide.
Non-sponsors get three-quarters of all World Cup shares
Almost three-quarters (71.2%) of the online shares generated by World Cup ads have come from non-sponsors, according to new data.