To implement a successful Performance Marketing campaign you need a strategy. You need to understand what you want from your affiliates and conversely what they will want from you. Vairo Kremanis, Managing Director of Paydot, offers five top tips to help you get the best out of your affiliate network.
This year’s Cannes Lions Festival kicks off in June, but the organisers have already courted controversy with a series of ads urging firms to send their ‘worst employees to the festival, as it’s ‘cheaper than severance’.
Three-quarters of marketers plan to increase programmatic brand spend in the next year, but financial transparency is biggest factor holding the practice back, according to a survey conducted by programmatic advertising specialists, Infectious Media.
Guardian News & Media has launched a new initiative aimed at proving to nervous advertisers that native ads do work, with Unilever the first brand to sign up.
Burger King is trialing a UK delivery service for the first time, although initially only in a limited number of postcodes.
Two thirds of marketers in Ireland believe that Twitter is the most effective social platform for business, but Facebook is the ‘most important’ according to the results of a new study.
As Valentine’s Day approaches, 1 in 20 Brits could ditch partner this weekend, with more middle-aged Brits more likely to leave their partner than their bank, according to a new survey.
Video is now one of the most important pieces of IP within any major organisations, but many miss out on its potential to enhance brand messaging. David Peto, CEO at Aframe discusses the importance of businesses exerting greater control of video through all stages of production, development and distribution.
Volkswagen Commercial Vehicles is launching the latest instalment of Working with you – its customer-centric brand promise.
Coral has teamed up with performance marketing agency R.O.EYE to ramp up online presence and increase player numbers across its portfolio of betting and gaming brands.