Twitter lets advertisers set goal-based pricing schemes
Twitter is expanding its advertising offering, letting users decide to pay for their adverts based on whether or not they achieve their objectives, rather than simply paying per view.
marketing
Online retailers falling short in personalised messages
Only a quarter (26%) of online retailers in the UK are sending insight-driven personalised communications to customers, according to new research.
CEOs prefer Twitter and LinkedIn to Facebook
Facebook may be the most popular social network in the world, but CEOs of big companies are taking to Twitter to write their views, according to a new report.
AirBnB floats rentable house down the Thames in marketing stunt
To celebrate a change in renting laws in the UK, Airbnb has sent a floating house onto the Thames … and customers have a chance to get on board.
AOL takes programmatic targeting to mobile apps
AOL has expanded its ONE marketing platform platform, letting advertisers to programmatically target mobile app users, as well as measure and attribute how and to what extent mobile app advertising works compared to overall media spend.
Email marketing: How do benchmarks compare?
With average ROI for email campaigns rising 53% to £38 for every £1 spent in 2014, the Direct Marketing Association looks at how email’s performance is improving.
New shopping service delivers farm goods to London doorsteps
A new online delivery service, dubbed ‘FarmDrop’ has gone live, delivering fresh food from local and hyper-local farms and suppliers to London doorsteps.
Guest comment: Too Scared to Personalise?
Every marketer is being told that personalisation is the number one priority. But when does personalisation become too personal? When does the great customer offer segue into the over familiar communication that has a detrimental effect on the relationship? Nick Keating, Vice President, EMEA, Maxymiser, outlines the importance of introducing the right people, processes and … [Read more…]
Cosmo runs new digital ad format ‘Reactive Pull’
Display advertising platform provider, Celtra has struck a partnership with Hearst Magazine to showcase PANDORA jewellery in a new ad format across its titles Cosmopolitan and Red.
Many small businesses still neglecting social media- survey
Nearly half of small businesses do not actively use social media, and 25 percent claim that they are unlikely to use social media in the future, according to a survey conducted by research firm Clutch.