Publishers ‘failing to get value from data’ as digital ad budgets grow
Although 62 percent of publishers find real-time data leads to an increase in revenue, only 27 percent report receiving real-time data, according to new research.
marketing
Top email engagement by sector: Social networks beat religious and political parties
Social networks are first in class for email marketing, followed by religious organisations and political parties, according to new research.
Are ads becoming more relevant? Millenials say yes, old timers say no
Millenials are more than twice as likely as other generations to believe advertising is becoming more relevant to them, according to new research.
IAB finally dumps Flash for HTML5 as video ad standard
The Interactive Advertising Bureau (IAB) has updated its video ad guidelines, urging advertisers to stop using Adobe Flash in favour of HTML5 technology.
Norwegian experiment helps Coca-Cola make sense of proximity marketing
In a pilot scheme run in May and June this year Coca-Cola teamed up with Norwegian publisher VG, utilising VG’s app to offer a free drink to consumers as they walked through the foyer of selected cinemas, the offer being triggered by beacons. Data collected by the beacon was stored anonymously on ad platform Unacast, … [Read more…]
Ecommerce tips: High Frequency Content- Retail’s Quiet Revolution
Retail is undergoing the most fundamental change since the dawn of ecommerce 15 years ago – a revolution in digital content that has gone largely un-noticed but has far-reaching implications, writes James Brooke, CEO at Amplience.
French Connection ramps up UK digital ads with Affiliate Window
Heritage fashion brand French Connection is partnering exclusively with global performance marketing network Affiliate Window.
Video viral of the week: Very brings back Fresh Prince with shoppable YouTube ad
Very has created a ‘shoppable’ YouTube video ads in the UK, featuring Rizzle Kicks singing a cover of ‘Summertime’. See why its our video viral of the week below.
P&G cuts agencies by 40% in efficiency drive
Procter & Gamble is reducing the number of agencies it works with globally in PR, advertising and marketing, as the FMCG giant looks to improve spending efficiency across the business.
Social media fail: Bugaboo bikini mum sparks controversy
A photo of young bikini-clad model and mum running with a Bugaboo stroller has caused outrage on Facebook. Joanna Delaney, Digital Marketing Executive at Digital Strategy Consulting, examines the lessons we can learn from this social media storm.