Marketing departments ‘now setting overall business strategy’ [INFOGRAPHIC]
Over 87% of fast growing businesses reported that the marketing department has an influential role in setting overall business strategy, according to new research.
marketing
Black Friday prompts rise in ‘self-gifting’
More people buy for themselves in the run up to Black Friday, in comparison to those buying for others.
Brazil’s first social commerce platform goes live
Méliuz and Pepper have joined forces to launch Pelando.com.br, Brazils first social commerce platform.
Coca-Cola turns to social media to promote Christmas truck tour
Coca-Cola is embarking on its annual Christmas truck tour of the UK, stopping at 46 locations. But this year the soft drinks brand is focusing on social media to promote the marketing stunt.
Dulux recruits lifestyle bloggers for visualiser campaign
Dulux is using influential bloggers to trial their Visualiser app, and write their own content as the paint brand embraces social media marketing.
Top ecommerce tips: Actions are louder than words
Mike Weston, CEO of data science consultancy Profusion, discusses how retailers can use data science techniques to understand their consumers better
Most marketing execs ‘don’t have an omnichannel strategy’
Just over half (55%) of respondents have yet to implement omnichannel marketing, while only 11% of CMOs have put integration across online and offline channels in place, according to new research.
Top analytics tips: Building a culture of data
Stuart Wilson, VP EMEA of high growth data blending and analytics company, Alteryx advises how marketers need to build a culture of data in order to use the masses amounts of information available to their greatest business advantage.
Top 5 email marketing problems: ‘Call-to-action’ biggest hurdle
Most people need further education on email design best practises and specifically design around call-to-action (CTA) buttons, according to new research.
Nearly half of Christmas gift buyers will do it all online
Internet devices are redefining the way Britons buy Christmas presents, with the average person to spend nearly £490 on presents, according to new research.