Out of date: Content traffic ‘drops by 98% after one month’
Online articles enjoy a very short period of high traffic, followed by a sharp decline, according to new research.
marketing
Periscope puddle: How brands waded in to a social media spectacle
On a wet Wednesday in the UK, thousands of people tuned in to watch a live stream of a large puddle in Newcastle, with a number of high-profile brands dipping their toes into the Twitter frenzy.
Oculus Rift goes on sale in March for $599
Facebook has confirmed a March date for the consumer launch its Oculus Rift virtual reality headset, priced at a hefty $599 (plus shipping costs).
IAB ‘concerned’ by new FTC guidelines for native ads
The Interactive Advertising Bureau has voiced concerns about details of the Federal Trade Commission’s new native ads guidelines, calling them “overly prescriptive.”
Guest comment: The war of algorithms – a race to arms
Businesses will need to Rethink their approach to marketing with the rise of “The Second machine Age”. Chris Pitt, Head of Marketing at Vertical Leap, looks at what we actually mean by the rise of robots and how algorithms are creeping into our everyday lives more and more.
Retail searches ‘to increase on mobile by 500% over Christmas weekend’
With Christmas less than a month away, Bing Ads releases findings from its ‘UK Retail Insights Report’ illustrating consumer search behaviour across devices over the Christmas period on the Bing Ads Network.
The Star Wars marketing machine: Force is still strong with Darth Vader
As Star Wars: The Force Awakens hits cinemas worldwide new has revealed that the Disney marketing machine is driving a very strong social media buzz.
Furniture Village adds extra dimension to products
Furniture Village is planning to enhance online customer experience, introducing 360 spin photography to support the launch of its new website in 2016.
Top tips: The five big tech trends for 2016
The vast amount of information now flowing through businesses and across the internet is unlocking the potential for innovative new technologies and business models, but will need ever more robust security and protection. Erasmus Holm, EMEA marketing director at Stibo Systems, outlines his predictions for technology trends in the coming year.
Euro 2016 draw: App puts brands at centre of fan debate
On the back of the weekend’s European Football Championship Finals draw, a new EuroPundit 2016 app provides an alternative to expensive official UEFA sponsorship packages by putting brands at the heart of fan competition.