Social shopping: Facebook syncs ad data with Tesco’s dunnhumby
Facebook has teamed up with Tesco’s data business dunnhumby to tie ads on the social network in with off-line sales.
marketing
Pinterest takes ‘Promoted Pins’ format overseas
Pinterest will start selling advertising in the UK, signalling the socal media scrapbooking site’s first to make money from its more than 45 million users who reside outside the US.
UK watchdog slaps major agencies for disguising ads as articles
Top agencies StarCom and TAN Media have been reprimanded by a consumer watchdog for failing to identify sponsored articles as ads.
Online influencers ‘more influential’ than celebrities in children’s fashion market
What is ‘in vogue’ in children’s fashion is now being led by trend setting online influencers and the children of celebrities, according to new research.
WHSmith installs digital ads in shop windows
WHSmith is announcing its latest digital advertising initiative with the launch of digital display screens in the windows of 100 stores across the UK.
White paper: 6 steps to unlock the true value of the Internet of Things
Yet the majority of organisations are treating it with a short term or ‘gimmick’ led approach. Businesses are at a clear junction, they can either make changes to increase their market share going forward or stick to existing models and risk failure.
Top brands take part in first B2B event in Muslim lifestyle sector
Some of the world’s biggest brands, including Tesco, Asda and Ogilvy, will take part in the first-ever B2B conference on Muslim lifestyle – a sector worth trillions of pounds.
Google revamps AdWords ‘for marketing in mobile-first world’
Google’s 15 year old AdWords platform is set for a major update to better help marketers reach consumers in a multi-screen world.
Bitcoin future? Fifth of UK businesses ‘to trade in digital currencies by 2020’
A fifth of UK employees believe that their organisations will be accepting Bitcoin and similar digital currencies as payment by 2020, according to a new report.
Top tips: Using life events in marketing campaigns
Simon Farthing, Head of Consultancy at data science consultancy Profusion, discusses how data science can be used to identify life events to improve marketing campaigns.