The new fiver: Bank of England creates website to promote plastic banknotes
Digital agency Cyber-Duck is creating a website for the new £5 polymer (plastic) banknote for the Bank of England.
marketing
IPA Bellwether: UK marketing budgets rise (but confidence falls)
IPA’s Bellwether report indicates that UK marketing budgets have risen in the first quarter of 2016 but their financial confidence had plummeted due to the uncertainty over Brexit.
Video viral of the week: Adobe parodies pop-up ads in ‘Snakebite’ campaign
Adobe has launched a new video ad aimed at marketers and brands, which plays on the high profile ad blocking industry debate. See why it’s our video viral of the week below…
Top 8 social media trends in 2016 [INFOGRAPHIC]
With rise of chat apps and live video, the social media landscape is changing at a rapid rate. This new infographic identifies 8 key trends to watch out for in 2016.
Guest comment: When are we, the marketers, going to admit that we aren’t doing a very good job?
With the number of tasks, channels and platforms the average marketer has to deal with these days it’s no wonder marketers are failing. Chris Pitt, Head of Marketing at Vertical Leap explains how software and automation has made his own team work better.
Top personalisation tips: 7 ways to be ultra-relevant
One to one communication really works – but make it ultra-relevant to the individual, that’s the advice from Tony Kemp, brains behind Hello Market, the leading online direct mail tool.
The death of mass media? Marketers bet on one-to-one relationship with consumers
Nearly 90 percent of marketers believe their departments will exercise significant influence over business strategy by 2020, according to the results of a new survey.
2b r nt 2b: Skakespeak app lets fans text like the Bard
A new mobile app which adds a Shakespearean touch to your text messaging, has been launched to mark the 400th anniversary of the Bard’s death.
Virgin Media creates YouTube 360 ‘virtual party’
Virgin Media has become the first brand in the UK to use Virtual Reality to place viewers directly into the middle of a TV advert.
Can Alibaba AI predict reality TV show winner?
Alibaba has built an artificial intelligence platform that it hopes can correctly predict the outcome of reality TV talent show I’m a Singer.