Walmart buys Amazon rival Jet.com for $3.3bn
Retail giant Walmart has bought online retailer Jet.com for $3.3bn (£2.5bn), one of Amazon’s biggest online challengers, in a major statement of intent from the superstore giant.
marketing
Guest comment: Do you understand your data scientist?
The data scientist has become one of the most celebrated employees of the Internet era. But Duncan Keene, UK managing director of ContentSquare, explains that an evolution in their job role is sorely needed.
White paper: 5 content strategy steps to boost customer experience
Content is playing an ever-more important role in enhancing the overall customer experience. This White Paper details five key steps for developing and implementing an effective content strategy.
Guest comment: The future of advertising is co-creation
Ad blocking means that brands are having to find more creative ways to reach people. The result is a rise in branded content, with brands collaborating with content creators to produce videos, films or stories that resonate with their audiences. What makes this content succeed? Do brands need to relinquish control for branded content to … [Read more…]
Lead validation tips: Why you could be letting big sales slip through the cracks
Lead validation is the process of separating sales leads from other non-sales inquiries. Aaron Wittersheim, COO at Straight North conducted a study that highlights how critical separating these two sales is in determining if an online campaign is successful.
Guest comment: Forget personalisation, see the bigger picture
If anyone in online retail still thinks personalisation is the answer, they are asking the wrong question. Sören Meelby, VP Marketing at Apptus, tells it how it is.
Guy Phillipson to step down as IAB boss after 12 years
Guy Phillipson, the Chief Executive of the UK’s Internet Advertising Bureau is to step down in January 2017 after exactly 12 years heading the industry body.
Email marketing best practice guidelines – 40% of viewers probably not seeing images
Latest research suggests that with more than a third of email users not seeing images, email marketing best practice guidelines are overlooked by marketers who rely on graphically rich email templates.
The five types of millennials: From mobile mavens to thrifty traditionalists
Marketers often bundle all ‘millennials’ into the same category, but new research suggests this age group is more diverse and complex than is conventionally assumed.
How to convert online leads into sales [INFOGRAPHIC]
Increasing web traffic is great, but how can you convert online leads into actual sales? This new infographic from Parker Software looks at how to drive ecommerce conversion rates.