Halloween may not be the most important time of year in terms of sales but according to Pepper.com, a global network of social commerce platforms that includes HotUKDeals in the UK, it’s a good opportunity to be creative with your marketing and engage with customers prior to the important sales season of Black Friday and … [Read more…]
Programmatic marketing is fast becoming the dominant way of buying and selling digital ad space, but how do you choose whether it is suited towards your business goals- and what kind do you choose. This infographic from IAB Europe guide you through the decision process.
Prelini Udayan-Chiechi, VP Marketing EMEA at Bazaarvoice, discusses why with the rise of incentivised reviews, authenticity matters more than ever when it comes to reviews.
Digital marketers in the UK are lacking support from colleagues and their bosses, with many finding it difficult to secure budget and justify investments, according to new research.
App marketing is growing in popularity, but costs of creating apps can vary greatly. This new infographic from biznessapps looks into the costs and time needed to get the most out of apps.
Consumers aged 55 and above are now prepared to part with £5k for off peak travel abroad, but travel brands are failing to serve tailored ads on relevant channels to capture this audience.
By ditching the headphone jack, Apple is turning its users onto the possibilities of Bluetooth- and the word of tracking beacons guiding shoppers round stores. David Philippson, Managing Director – Mobile Solutions, Criteo looks at how beacons will bridge the gap between ionline and offline retail.
A new study finds 59% of British shoppers would be encouraged to spend more with a brand if they had a loyalty programme.
Adobe has unveiled a new advert this week, which makes light of the bad customer experiences many people face as a result of poor cross-channel marketing. See why it’s our video viral of the week below…
Nine in ten consumers have a severe lack of understanding as to how organisations are using their personal data, according to a new study.