Junk food ads on social media: WHO urges crackdown
The World Health Organinzation (WHO) is urging governments to take active measures of reducing the ads volume circulating in the social media.
marketing
Top tips: Driving digital engagement through cross device identification
Consumers now have more ways to interact with brand than ever. So how do marketers keep track of ever more diverse paths to purchase? Tom Blacksell, Managing director of decision analytics and marketing services, Experian, offers tips on creating a solid cross-device strategy.
Video viral of the week: Pedigree unites Trump and Hilary supporters with ‘Lost Dog’
The 2016 US election has been a particularly divisive affair- but is there anything that Trump and Hilary supporters can agree on? This heart-warming video from Pedigree used hidden cameras to show how dogs can bring people together.
Facebook starts limiting number of ads in user timeline
Facebook has warned that it expects advertising revenue growth to slow as it starts to limit the number of ads it puts on people’s timelines to avoid alienating them.
Retail survey: Consumers have confidence in Brand Britain (but loyalty is fickle)
Over half of UK consumers prioritise buying British, with heritage brands predicted ‘most likely’ to be in business in ten years’ time, in contrast to newly established brands, according to new research.
Technology can boost airline marketing- survey
There is a significant opportunity for airline marketers to use technology to drive customer loyalty and improve customer service, according to new research.
Burberry tops the league of UK brands on Instagram
Burberry, Primark and Alexander McQueen are the most influential UK brands on Instagram in 2016, according to new research.
Top tips: How Facebook’s News Feed updates push innovation in digital publishing
Bart Mroz, the CEO of digital commerce consultancy SUMO Heavy, looks at how Facebook’s news feed changes will lead to innovation in digital publishing and marketing.
Is web analytics ‘under-reporting’ Facebook revenue?
Attributable revenue from Facebook ad campaigns might be higher than web analytics lead them to believe, causing advertisers to report lower return on investment from Facebook, according to new research.
Mothercare revamps website for omnichannel experience
Mothercare has launched two new consumer websites, built in partnership with Astound Commerce.