British fashion retailer, Reiss revamped its direct marketing strategy to enhance customer engagement through mobile phones. Reiss recently teamed up Oracle Marketing Cloud (OMC) to tackle its email traffic which has increased by 45% in the past year.
£6.77bn will be spent on UK online retail sites over the Black Friday peak period this year, according to new research.
Mars cat treat brand Temptations has launched a new Christmas video ad campaign highlighting the havoc cats can cause in the festive season.
Mark Inskip, Global CEO, Kantar Futures looks at the changing role of marketers and the growing influence of technology on skillsets within marketing departments.
Starbucks has revealed its holiday coffee cups for this year, showing 10 different designs from customers around the world, selected from an Instagram contest.
The John Lewis Christmas advert has become a major milestone in the festive calender, and this year the UK department store premiered its video on YouTube- a feel good tale starring a boxer dog called Buster.
Donald Trump’s shock win in the US presidential election has left many businesses asking: what next? We’ve collected some top comments from key industry figures about the road ahead…
Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how the VR venture got viewers sharing in droves.
Volvo’s FMX truck is the toughest they’ve ever built, so the brand demonstrated its durability by letting a child rag one around an obstacle course, getting over 11m YouTube views in the process.
YouTube has launched a campaign highlighting 18 of its biggest stars in its UK creator community.