Oracle “simplifies B2B digital marketing” with revamped lead generation tools
Tech giant Oracle has updated its Oracle Marketing Cloud suite with new features geared towards “simplifying digital marketing”.
marketing
Could virtual reality replace high street shopping by 2050?
Virtual reality (VR) shopping sprees could spell the end for physical high street retailers by 2050, according to new research.
Dentsu Aegis buys Bluecom to boost ecommerce in Asia
Marketing giant Dentsu Aegis Network has acquired Shanghai-headquartered ecommerce firm Bluecom for an undisclosed sum.
Black Friday lunchtime update: £19m in revenue as 27% of sales through iPhones
As Black Friday unfolds, live data from Affiliate Window indicates sales are already up on last year’s major shopping event in the UK, at 1pm UK time.
Black Friday alert: International orders up due to weak pound and retailers warned of ‘Basket Bandits’
Global ecommerce consultancy Salmon has announced that the UK retail sector can expect to see a rise in international orders during Black Fiveday, the five-day period around and including Black Friday.
“One moment”: OK Go teams with Morton Salt for 4.2 second music video
Ahead of Thanksgiving, indie band OK Go have partnered with consumer packaged goods firm Morton Salt to launch a time-bending Facebook music video … filmed in just 4.2 seconds.
Image trends: Marketers think representing modern society more important than being ‘on-brand’
When selecting imagery, concerns around representing “modern day society” outweigh the need to fit well with brand messaging, according to new research.
Festive shopping trends: Christmas day is now UK’s busiest mobile shopping day
The mobile phone is now used more on Christmas than at any other time of the year, with two out of three transactions completed on a smartphone, according to new research looking into festive shopping trends.
Affiliate Window launches Black Friday visualization tool for marketers
With two days until Black Friday 2016, Affiliate Window has launched a live-data visualisation website.
Top tips: Stop shouting, start solving- Turn your content into a resource
In troubling economic times, instead of making themselves look good, businesses have to make themselves look useful. Jon Mowat, Managing Director at Hurricane Media, offers tips on getting the most out of content marketing as we look forward to 2017.