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Edinburgh’s Hogmanay gets rebrand ready for new year celebrations

July 19, 2017

The world-famous Edinburgh Hogmanay Festival, previously voted one of the ‘Top 100 things to do before you die’ by the Discovery Channel, is getting a new brand to celebrate the event’s 25th anniversary.

Ads, Content, News advertising, email, global, local, media

The rise of eGrocery: Everyday essentials now account for 20% of online shopping searches

July 14, 2017

Every day staples such as milk and bread, are now among the most searched for online terms – amassing nearly 1.5million searches with leading UK retailers, according to new research.

E-commerce, Search brands, ecommerce, Europe, FMCG, local

Top ecommerce tips: Don’t miss the point of the web in multichannel retail

July 12, 2017

The web is a digital shop window with unlimited space for retailers to showcase what they can offer to the consumer. But it’s become so much more than just another platform to sell through, argues David Brint, CEO of imaging and workflow specialist SpinMe. So why are so many retailers still missing the point of … [Read more…]

E-commerce brands, content, ecommerce, local, media

Facebook plans to build a village in Silicon Valley

July 11, 2017

Facebook plans to build 1,500 new homes including supermarkets, swimming pools and a visitors’ centre, near its offices in Menlo Park, California.

News, Social Facebook, global, Google, local, retail

Snapchat goes local: Snap Maps sparks privacy fears

July 3, 2017

Snapchat has introduced a map feature that lets users track other people’s location in real time, a move that could open new doors to marketers, but also raises concerns among safety and privacy advocates.

Ads, Content, News brands, local, Maps, marketing, Privacy

Top digital marketing tips: The business pitfalls of being a digital dinosaur

June 30, 2017

Keren Lerner, Founder and Managing Director of Top Left Design explains why business owners need to engage in modern marketing tools in order to keep up with the fast-paced business world.

Ads, Content, Social content, digital marketing, Google, local, marketing

“Cannes Crêperie Experiment” aims to prove mobile ads work

June 19, 2017

On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017.

Ads, E-commerce, Mobile, Social, Viral advertising, apps, brands, Entertainment, local

UK election: Did social media analysis predict a hung parliament?

June 9, 2017

As the UK General Election results in a hung parliament, analysis by data science and media technology company, 4C Insights, revealed sentiment across social media towards the Conservative Party dipped to just 37% in the final days prior to the election.

News, Social BBC, Facebook, government, local, marketing

Next-gen retail: 4 business models shaping the future of digital commerce

June 9, 2017

There will be four distinct business models that will define retail over the next decade, built around sharing, replenishment, personalisation and services, according to new research.

Ads, Content, E-commerce, Mobile brands, global, government, local, retail

Mobile case study: Pedigree teams with Google for lost dog app

June 6, 2017

The fear of losing your dog is universal to all dog owners, but smartphones may now hold the key to finding lost dogs – by outrunning them with digital ads, thanks to Pedigree and Google’s new app and campaign via Colenso BBDO, Auckland.

Ads, Mobile, Search, Viral advertising, Australia, brands, Google, local
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