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Japan

Search and travel trends: How rugby fans planned their trips for the World Cup

January 9, 2020

Last year’s Rugby World Cup attracted fans from around the globe to visit host Japan, but how did they plan their trip, and what can travel operators learn from their behaviour. A new report takes a detailed look…

E-commerce, Search, Search engine marketing Japan, sport

How DNA-Based Personalisation Is Creating Value in Consumer Products

December 6, 2019
How DNA-Based Personalisation Is Creating Value in Consumer Products
How DNA-Based Personalisation Is Creating Value in Consumer Products

With the rise of DNA testing sites such as 23andMe and AnsectryDNA, Rita Batalha Consultant at Capgemini Invent, looks at how consumer DNA is opening up new levels of hyper-personalisation for marketers.

Ads, Content analytics, brands, content, digital data, Japan

The productivity puzzle: Workforce transformation ‘key to business success’

November 11, 2019
The productivity puzzle: Workforce transformation ‘key to business success’
The productivity puzzle: Workforce transformation ‘key to business success’

Despite initial employee resistance to change, workforce transformation means increased salaries, retraining opportunities and technology upgrades, according to new research.

Regulation Australia, Europe, Japan, technology, UK

Microsoft four-day work week ‘boosts productivity 40%’

November 5, 2019

Microsoft Japan saw sales rises by nearly 40% during an experiment in which staff worked a four-day week on full pay.

Regulation Japan, Microsoft, UK

Rugby World Cup 2019: Who was the real winner?

November 4, 2019
Rugby World Cup 2019: Who was the real winner?
Rugby World Cup 2019: Who was the real winner?

The UK was the most engaged nation but South Africa was the most read about team at this year’s Rugby World Cup, according to new research.

Ads, Content, Social Australia, content, games, Japan, UK

Marketers waste nearly 7 hours a week on pure duplication of work

October 22, 2019
Marketers waste nearly 7 hours a week on pure duplication of work
Marketers waste nearly 7 hours a week on pure duplication of work

A new global study of more than 10,000 office workers, reveals marketers waste a huge six hours 53 minutes each week on pure duplication of work. That’s 328 hours per marketer annually.

Ads, Content Australia, Germany, global, Japan, marketing

Hitachi launches hand gesture biometrics technology for computer security

September 11, 2019

Hitachi has announced a first-of-its-kind biometric technology that allows users to unlock their computer by simply raising their hand.

Regulation Europe, Japan, security, technology

New study reveals countries most addicted to their screens

July 22, 2019

New research by BusinessFibre.co.uk reveals the countries who spend the most time on their screens, along with insights into which gender and age groups tend to spend more time online.

Mobile apps, Brazil, China, Japan, technology

Cannes Lions Winner: Black & Abroad ‘Go back to Africa’ scoops top data prize

June 25, 2019

This year’s Cannes Lions creative data award went Black & Abroad, a company specialising in travel experiences for black people, turned the “Go back to Africa” slur on its head. Each time someone used the phrase on social media, the brand responded with beautiful images of the continent.

Ads, Content, Social, Video, Viral images, Japan, media, Privacy, Travel

Cannes Lions: ASICS, Adobe, AB InBev discuss social responsibility of brands

June 20, 2019

Should brands separate social responsibility from purpose? A lively panel debate a Cannes Lions this week saw ASICS, Adobe, AB InBev discuss the changing role of the brand in society.

Ads, Content, News, Social brands, global, Japan, marketing
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