A massive 84% of U.S. smartphone and tablet owners today watch television with a second screen in hand, fostering a surge of real-time social media conversation between friends, fans and talent as programs unfold- but how can brands tap into this huge lucrative audience? New research from Nielsen looks at some key trends.
More than half of Britain’s adult population engaged in social media do little to increase brand interest and create positive associations with brands online, according to new research which has identified the six types of social media user.
The average UK blogger can make £906 a year from affiliate marketing commissions, have full time jobs elsewhere and gets 18 interactions on their blog each day, according to new research.
The emergence of wireless technologies, smart products and software-defined businesses are playing a central role in catapulting the volume of the world’s data. Due, in part, to this Internet of Things, the digital universe is doubling in size every two years and will multiply 10-fold between 2013 and 2020 – from 4.4 trillion gigabytes to … [Read more…]
Snapchat claims users send over 700 million photos and videos on a daily basis- and many big brands are now signing up to the self-destructing photo sharing app. But should your brand invest in this highly-personal youth oriented platform? Flightpath has provided an infographic to help you determine if they need a presence on Snapchat- … [Read more…]
Over $1.5 million was donated in Egypt through mobile technology during Ramadan according to data collected by TA Telecom.
While new media is growing at a rapid pace, the wealth of the individuals behind them is also skyrocketing. Here’s a look at the net worth of new and old media billionaires, and how quickly they amassed their fortune compared to the media moguls of old, courtesy of staff.com.
Almost all online video advertisers in the UK are buying their ad in a TV-like way, indicating the cost-per-action model is no longer working for video advertisers, according to new research.
Big data has quickly established itself as key to enabling the next great leaps in marketing evolution, but the industry is hampered buy a lack of take-up as myths about its pros and cons persist. The DMA Data Council has teamed with a panel of practitioners from the Email, Mobile & Connected and Social Media … [Read more…]
There is a new social CRM divide in marketing, with around 80% of companies thinking that they deliver superior customer experiences, but only around 8% of their paying customers agree, according to new research.