Ecommerce trends: Mobile users ‘more likely to buy the PC users’
On mobiles, internet users purchase two times faster than from a desktop, and are far more likely to buy a product on the spur of the moment, according to new research.
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Digital leading surge in UK’s 4-million-strong ‘Freelance Economy’
As part of yesterday’s National Freelancers Day, new research from PeoplePerHour reveals 150% increase in businesses employing freelance support.
Mobile search trends: How desktop and smartphone searches differ
Over a third (36%) of web pages shown in Google mobile search results are different from those that appear for the same searches carried out on a desktop or laptop according to new research.
Online security trends: 1 in 5 still using bank password on other sites (infographic)
One in five Americans are still using their online banking password for different website accounts, despite U.S. citizens losing $1.6 billion to fraud last year.
Ecommerce marketing in China: Making the most of ‘singles day’ (infographic)
This week saw the annual Singles Day take place in China, and retailers are eagerly anticipating the sales that are about to come through their websites. This infographic from Dyn looks at how brands can make the most of a day that celebrates the bachelor (or bachelorette) lifestyle…
Understanding programmatic video: Choosing the right path for your brand
Programmatic video ads have become hugely popular in the past year, but can you tell the difference between an open auction and an ‘automatic guaranteed’ ad system? This infographic from Tremor Video that helps advertisers and publishers to understand the complex world of doing a programmatic video strategy.
The ideal length for social media updates (infographic)
When it comes to writing content, the length of each post can vary wildly depending on which platform you use. This infographic from SumAll looks at how long social media updates should be.
The Impact of Halloween in eCommerce (infographic)
158 million Americans celebrated Halloween in 2013, with an astonishing $6.9bn spent on halloween costumes (both online and offline). This infographic from Nextopia looks at why the holiday is now big business for brands.
Halloween ‘top time of year for beauty videos’ (infographic)
Halloween is the biggest makeup event of the year in the US, driving 57% of video views for seasonal makeup tutorials on YouTube, according to this new infographic from Google.
Top digital marketing data and case studies this week
Here are the top digital marketing data and case studies that caught our eye.