Cadbury chocolate bars turned into augmented reality games
blippar, a free smart phone app that converts real world images into virtual experiences, has launched in partnership with Cadbury UK and Ireland.
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Case Study: Sports retailer cuts production time and ups conversion rate with Adobe Scene 7
German retailer Sport Thieme recently teamed up with Adobe Scene7 to improve the way it manages product inventory and marketing across its ecommerce site.
Mediacom partners Aurasma to bring augmented Reality campaigns to big brands
Media agency MediaCom has partnered with augmented reality platform Aurasma to give advertisers access to high tech mobile and tablet campaigns.
Roundtable report: Creatives Warned: “evolve or die”
Experts in video making have warned the creative industries to up their game if they’re to compete in a fast-changing environment that’s being overrun with wannabe filmmakers.
Auto Trader launches image-driven iPad app
Auto Trader has released a dedicated app for iPad, designed as an image-driven way to browse the popular motoring site.
Top tips: 5 viral campaigns that caused a buzz
Viral marketing has become an increasingly important tool employed by brands, which appeals because of its low cost and organic nature – consumers share the message, rather than being pushed by the brand. Marcus Dacombe, operations director, Verridian, looks at five of the most famous viral campaigns to uncover the secret of their success.
Welcome to 'Blogwarts': Harry Potter lives on with new JK Rowling site
J.K. Rowling is launching Pottermore, a new website that will include new material and illustrations from the Harry Potter franchise.
Welcome to ‘Blogwarts’: Harry Potter lives on with new JK Rowling site
J.K. Rowling is launching Pottermore, a new website that will include new material and illustrations from the Harry Potter franchise.
Nokia UK debuts interactive VoD campaign
Nokia has launched Tremor Video UK’s first inRoll ad format to complement its TV commercial for the new E7 mobile phone.
Google boosts voice and image-based searches
Google has launched two new search features, using voice and images, instead of text-based keywords, to find information on the web.