Mobile marketing in China: Pepsi aims to own platform
The rumors are true: the soft drinks brand is making a brave play for launching a set of mobile phones and accessories in China, but will it work?
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C4’s First Dates bolsters social activity for celebrity episode
Channel 4’s First Dates is ramping up social media activity this series as the reality show prepares to air its debut celebrity episode.
Twitter takes on breaking news with ‘Moments’
Twitter has launched a new feature dubbed Moments, offering the best tweets in a bid to take its social network further into the news arena.
Mobile SEO: 3 tips to rank high on Google
Marketers and website owners need to follow a separate strategy to help their websites rank higher in phone searches, paying particular attention to user experience and technical factors, accoridng to new research.
Most UK retailers now using social media to engage customers
92% of the UK’s top 50 retailers are now active across social media platforms as they seek new ways to enhance sales, according to new research.
Rugby World Cup app: Learning from the design mistakes of FIFA
With the Rugby World Cup in full swing, how are the official app and website faring? New research suggests lessons have been learned from design flaws in last years FIFA football World Cup app.
Mountain Dew first brand to use SnapChat animated selfies
Snapchat has launched in-app purchases and new ‘lenses’ tool that adds smart animations to selfies, with Mountain Dew the first brand to sign up.
Instagram revamps direct messaging feature
Instagram has revamped its direct messaging service with new features including shared images and threaded messaging, which lets users send content from their feed as a direct message.
Marketers ‘failing to engage ‘email addicts’
Email is still the preferred way to receive marketing offers, according to new research by Adobe. Nearly two thirds (63%) of consumers prefer to be contacted in this way, putting it ahead of direct mail (20%), social media channels (6%), the brand’s mobile app (5%), text message (4%) and phone (2%).
Amazon replaces product ads with text ads
Amazon has ditched the pay-per-click advertisements that previously appeared at the end of its search results.