Top tips: How to repurpose your content
With marketers having to deal with more media platforms than ever, collating content is becoming an important skill. Laura Varley at Vertical-Leap provides advice on repurposing content.
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UEFA champions league final comes to YouTube and Snapchat
BT Sport is making the 2016 UEFA Champions League final the “most social sports broadcast ever” by live-streaming the match on YouTube and as a Snapchat Live story.
GoPro and Red Bull team up for global partnership
Red Bull is partnering Go Pro in a deal that will see the energy drink brand use the POV camera at more than 1,800 Red Bull events in the next few years.
Guest comment: Is scattered information destroying your business?
Poorly organised information can waste businesses time and money, and result in decisions being made on incomplete data. With numerous platforms available for data to be sourced/saved, what do businesses need to do to combat this issue and use it positively to increase growth? Kieran Saunders, senior business solutions consultant, FileMaker discusses whether scattered information … [Read more…]
Google puts shopping ads in image search for first time
Google has added shopping ads within its image search results, showing related products next to Google Images.
MTV and Trojan launch 10-second sex education Snapchat series
MTV is launching a new sex education series on Snapchat, with Trojan condoms lined up as sponsor.
Google puts search functions directly into mobile keyboard
Google has launched a new keyboard for iOS devices that directly integrates search functions, such as maps, GIFs or shopping results, into user’s messages.
Facebook’s controversial facial-recognition app Moments launches in Europe
Facebook has launched its photo-sharing app in the EU and Canada after adapting its controversial facial-recognition software to work around each region’s privacy laws.
Blue or black? Google search links could soon change colour
Google is currently testing a colour change for its search results, moving from the iconic blue links to a more monochrome black… and some users aren’t happy.
Instagram debuts video carousel ads
Instagram has launched video carousel ads, with Airbnb, Taco Bell and Macy’s among the first brands to sign up to the new interactive format.