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Yahoo plans self-service ad platform for apps

January 9, 2015

Yahoo is planning to combine its mobile analytics platform Flurry and mobile ad buying platform Gemini next month, as the firm continues its efforts to compete with Facebook and Google in the mobile ad market.

Uncategorized analytics, apps, Facebook, games, Google

Google revamps ‘viewability reporting’ for video ad analytics

January 8, 2015

Google will start telling US advertisers and publishers to what extent their digital video ads are being seen, keeping with the Media Rating Concil’s standard.

Search, Uncategorized advertising, analytics, Google, media

Top 10 most viewed YouTube ads in 2014

January 6, 2015

Sainsbury’s Christmas ad tops the 2014 UK YouTube ads leaderboard, with Nike getting two spots in the top 10 ranking, according to new data from Google which also looks at the leading agencies.

Uncategorized agencies, Christmas, Google, UK, YouTube

Sony premieres ‘The Interview’ online after hacking controversy

January 2, 2015

Sony Pictures has expanded distribution of its controversial comedy film The Interview to include more theatres and video-on-demand platforms, after hackers threatened to attack cinemas screening the film.

Uncategorized, Video Christmas, Google, Microsoft, YouTube

Gmail slowly returns in China after ‘block’

January 2, 2015

Access to Google’s email service Gmail is slowly getting back to normal after a reported block on the email service, according to reports.

Uncategorized Asia Pacific, China, Christmas, email, Google

Top smartphone apps and operating systems of 2014

January 2, 2015

As 2015 gets under way, Nielsen looks at some of the top trends in digital including the latest top U.S. smartphone apps and operating systems.

Search, Uncategorized Android, apps, Facebook, Google

Top 10 digital regulation trends of 2014: The price of privacy rises as the cookie crumbles

December 22, 2014

After 2013’s government web spying revelations, online privacy is now a major issue for consumers and a major challenge for brands seeking loyalty. High-profile hacks like Heartbleed and the rise of connected devices hint at future threats, while web giants and governments lock horns over surveillance, monopolies and data collection. As part of our review … [Read more…]

Uncategorized advertising, Apple, brands, global, Google

Top Google searches of 2014: Robin Williams, World Cup and Ebola most sought after

December 18, 2014

Google has revealed the most popular global search terms conducted during 2014, with Robin Williams suicide the most sought after information of the year.

Uncategorized brands, Brazil, global, Google, Maps

Social media search trends: Facebook ditches Bing to focus on ‘Graph Search’

December 15, 2014

Facebook has ended its deal with Microsoft to show Bing web results in its search engine, instead using its own results powered by the social media habits of its users.

Uncategorized Amazon, digital marketing, Facebook, Google, marketing

Top SEO tips: 4 search secrets to rank high on Google UK

December 15, 2014

There are four key considerations that digital marketers should focus on to help their websites achieve and maintain high rankings within Google UK searches, according to a new report.

Uncategorized content, Facebook, Google, images, media
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