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Streetmap loses Google High Court challenge

February 16, 2016

UK-based mapping pioneer Streetmap has lost a long-running legal battle with Google.

Search Google, Maps, Search, UK

Rise of the machines: Google puts AI expert in charge of search business

February 15, 2016

Google has put its Artificial Intelligence lead engineer John Giannandrea in charge of its search operations, signalling the growing role of machine learning inside the company.

Ads, News, Search advertising, digital data, Google, images, Search

Google filters tackle ‘three worst’ ad fraud botnets

February 15, 2016

Google can now automatically sift Web traffic from three of the major ad-fraud botnets, responsible for malware on half a million devices.

Ads, Regulation, Search advertising, Google

The £100 click: What are the highest CPCs on Google?

February 10, 2016

The vast majority of Google’s profits come from AdWords advertising, as brands compete to appear top of popular keyword search results. Shawna Beaudet, PPC Account Director at Harvest Digital, looks at the highest cost per click ads within Google.

Ads, Search advertising, brands, demographics, Google, Maps

Flash RIP: Google finally bans Flash from its ads

February 10, 2016

It’s the end of an era: Google is banning ads that use multimedia software Flash from its internet ads, switching to HTML5 instead.

Ads digital marketing, Google, marketing, video

Top tips: Google AdWords mistakes to avoid in your e-commerce campaign

February 10, 2016

Choosing the right Google AdWords can generate more traffic to your ecommerce site, but mistakes can be costly. Herbert Knibiehly, VP of Marketing at Twenga Solutions looks at how to get ahead of your competition by analysing what keywords and landing pages they are using.

E-commerce, Search analytics, ecommerce, Google, marketing

Valentine’s Day: Google’s guide to getting mobile brand love [INFOGRAPHIC]

February 8, 2016

As we get closer to one of the most loved, and dreaded days of the year, brands are thinking about how to capitalise on loved up shoppers. Research by Google shows there is 60% rise in mobile consumers who reach for their mobiles to shower their partners with gifts.

Ads, E-commerce, Mobile, Search brands, Google, infographic, Search, YouTube

LinkedIn shares drop 28% after disappointing results

February 8, 2016

LinkedIn shares dropped 26% after the company projected lower than expected profits for the first quarter of 2016, blaming shaky global economic conditions.

Social China, Europe, global, Google

Samsung’s ad blocking app removed from Google Play store

February 5, 2016

An app running on Samsung’s recently updated API new ad blocking capabilities, has been abruptly removed from the Google Play store.

Ads, Mobile, Regulation apps, email, Google

Dog’s eye view: Pedigree ‘Puppy Bowl’ match goes VR

February 4, 2016

Pedigree is once again running a ‘Puppy Bowl’ match ahead of this year’s Superbowl, this year expanding into virtual reality to get a ‘dog’s eye-view of the match.

Ads, Video, Viral Google, Samsung, video
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