Cannes Lions 2016: Top digital winners announced
A ‘new’ Rebrandt painting created by AI, a VR news app and a heart warming animated film Justino have scooped the some of the top digital awards at this year’s Cannes Lions fesatival.
Brands using virtual reality: Top 10 YouTube 360 ads
In honour of Cannes, Google has crunched the numbers to share the most popular 360 degrees ads on YouTube globally so far this year.
London ‘best in UK for women in tech’
London offers the best opportunities in the UK for women working in the technology sector, but more work to be done as one in ten tech teams have no female employees, according to new research.
YouTube woos small businesses with free professional video ad tools
Google has launched a new ‘DIY-style’ video ad package for small businesses, offering ‘free’ professional video ads and tools… provided they spend $150 on YouTube ads.
Facebook tracks in-store visits to link online and offline habits
Facebook is giving advertisers data to track how many people visited a store after seeing a campaign on the social network.
Cultural revolution: ‘Art’ gets its own web domain
The internet is about to get a bit more crowded (and cultural) with the introduction of a new .art domain dedicated to the creative industry.
Top tips: How to repurpose your content
With marketers having to deal with more media platforms than ever, collating content is becoming an important skill. Laura Varley at Vertical-Leap provides advice on repurposing content.
Facebook starts showing ads to non-members on external websites
In a major move against Google, Facebook will begin showing adverts to people around the web; not just at those not logged in, but those without an account at all.
Google revamps AdWords to separate mobile and desktop bids
Google has revamped its AdWords platform, letting advertisers set separate bid adjustments for mobile, desktop and tablet.
Top tips: All you need to know about ad viewability
There has been a great deal written about it but many still aren’t quite sure what it is, how it sits within the ad industry, how its measured and charged. Evgenji Tovba at YOC on Viewability outlines how it all works below and the guidelines laid down by the MRC and IAB.