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Search trends: Google now wants brands to get niche-specific

October 17, 2018

Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, from ‘weight loss’ to ‘furniture’ and ‘financial planning’, according to new research.

Ads, Content, News, Search brands, content, ecommerce, Google, images

Search trends: Most popular car brands in the world

October 12, 2018

The influence and popularity of the world’s most well-known car brands is often measured by sales figures, but does that really tell the full story? New research looks at Google stats to find the most searched for and talked about car brands in every single country around the world this year.

E-commerce, Search Australia, brands, Europe, Google, India

German ad spend trends: TV falls below 25% as digital soars ahead

October 12, 2018

TV ad spending in Germany dropped below 25% of total media spending last year for the first time since 2015,while digital increased to 32%, according to new data.

Ads, Content, News, Video agencies, Facebook, Germany, Google, government

ASOS expands into voice shopping with Google Assistant ‘fashionbot’

October 11, 2018

ASOS has teamed up with Google to let customers shop across popular categories using just their voice and the fashion retailers own bot guide ‘Enki’.

E-commerce, Mobile, News, Search brands, demographics, digital marketing, Facebook, Google

Google Pixel 3 event: The 5 big product launches

October 10, 2018

Yesterday Google unveiled its newest roster of devices, including an updated Pixel phone, a high-end tablet and an IoT hub. We look at 5 of the biggest announcements.

Mobile, News Australia, Google, music, Twitter, UK

Google+ RIP: Social network to close after users’ data left exposed

October 9, 2018

Google is closing its flagship social network Google+ after data from up to 500,000 users was left exposed by a bug.

Ads, Content, Social Facebook, Google, Privacy, Regulation

The 8 worst business decisions ever made

October 9, 2018

From turning down buying Google for $1m to refusing to partner with Netflix, tis new infographic looks at some of the most costly decisions in business history.

Ads, Content, News, Search, Social brands, Google, infographic, Microsoft, Search

Google dodges fine: UK court blocks iPhone data breach citing ‘lack of damages’

October 8, 2018

The UK’s High Court has blocked a court case against Google, which claimed the tech giant had collected sensitive information from over 4 million iPhone users using a loophole.

Ads, Mobile, Regulation, Search Android, Apple, Google, Privacy, security

Google metrics: YouTube and display ads get MRC approval

October 3, 2018

Google has announced new Media Rating Council (MRC) accreditations across Google advertising products, including Google Ads, Google Marketing Platform (specifically Display & Video 360 and Campaign Manager), and Google Ad Manager.

Ads, Content, Mobile, Search, Video advertising, apps, Google, marketing, media

Bezos’ billions: How has the Amazon tycoon invested his money? [INFOGRAPGHIC]

October 2, 2018

Jeff Bezos is the richest man in the world, but his massive fortune extends well beyond Amazon. This new infographic looks at how the entrepreneur has chosen to invest his wealth.

Ads, E-commerce, News Amazon, Google, infographic
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