Digital marketing budgets continue to rise in tough times while a lack of in-house expertise leaves business relying on agency insights, according to the results of a new UK survey looking at the search marketing industry.
Drinks brand Bulmers has launched an augmented reality app letting users pour a virtual pint via their mobiles.
Google has finally completed its $12.5bn acquisition of Motorola Mobility after regulators in China gave the deal a seal of approval over the weekend.
Google’s Chrome browser has surpassed longtime frontrunner Internet Explorer as the most popular browser in the world, accoding to new data. The results have been contested by Microsoft, which claims the findings are based on flawed data.
Google’s Chrome browser has surpassed longtime frontrunner Internet Explorer as the most popular browser in the world, accoding to new data. The results have been contested by Microsoft, which claims the findings are based on flawed data.
Click fraud has blighted internet advertising for years- inflating the costs for advertisers with fraudulent clicks. Now the practice has become commonplace in mobile ads too. Shalom Berkovitz, CEO of DMG explores the world of mobile click fraud and how advertisers can fight it.
More than two out of three Americans that were active online visited Facebook during March 2012, equalling roughly 152 million unique US visitors, according to new research.
Twitter has agreed to offer Do Not Track requests to grant users more control over their privacy, and potentially opt of some advertising messages.
Google has increased its dominant position in the UK search market, accounting for more than 9 in 10 of all searches, according to the latest data.
Ahead of Facebook’s historic IPO this week, Experian Hitwise and Techlightenment have provided 10 key data points about the social network’s UK usage, and a further five points about the way users interact with brand Pages.