Google ‘Showcase Shopping’ format gives visual boost to search ads
Google has updated its search ads with a raft of new features, including ‘Showcase Shopping’, a new ad format letting retailers create a more visual experience in search ads.
global
GDPR: Consumer goods firms risk $320bn if unprepared for new data regulation
The global consumer product industry is failing to prioritise security and privacy and is at risk of losing a maximum of $320 billion due to General Data Protection Regulation (GDPR) penalties.
APAC to overtake North America as world’s biggest digital ad market
2016 will see Asia-Pacific overtake North America as the world’s biggest market for digital advertising spend for the first time, according to the latest Advertising Forecast from research and consulting firm, Strategy Analytics.
Top skills tips: Three steps to a successful digital transformation
Sébastien Vugier, SVP Global Sales Solution Center, Axway looks at the importance of digital technologies when it comes to a successful business.
Top tips: Marketing and automation- a match made in heaven
As most marriage counsellors will tell you, any partnership can experience the fact that a gradual decline in interaction will lead to dwindling interest and, ultimately, dissatisfaction. Marketing activities often work on similar emotional levels to a relationship. While marketing professionals may not find themselves sleeping on the sofa if interaction breaks down, a lack … [Read more…]
Driverless cars: 40% want to get on board
Not everyone is enthusiastic about driverless cars, with just four in ten people saying they are interesting in getting on board one in the future, according to new research.
Brexit & Privacy Legislation: 6 Reasons why the GDPR is probably here to stay
The EU’s General Data Protection Regulation (GDPR) is the biggest shake-up of data protection laws for 20 years, promising bigger fines for companies that fail to look after consumer’s data. Peter Galdies, Development Director at DQM GRC, offers 6 reasons why GDPR is here to stay, despite the UK’s decision to leave the EU last … [Read more…]
Biggest IPO of 2016: Chat app Line plans $1.14bn stock market float
Messaging app Line is planning a dual Japan-US IPO, which could raise as much as $1.14 bn, which could make it the biggest tech IPO of 2016.
Pokemon Go! overtakes Twitter as augmented reality game goes global
Pokemon Go!, an augemnted reality game that challenges players to find hidden characters in the real world, has gone global, overtaking Twitter on Android.
The desktop isn’t dead: New report highlights ‘mobile myths’
Despite the growth of mobile, most people still prefer shopping for gifts on their desktops or laptops over stores or smartphones, according to new research.