Near adds global consumer data into Oracle’s BlueKai Marketplace
Location intelligence platform Near is integrating with Oracle Data Cloud to make Near’s global audience data available through Oracle’s BlueKai Marketplace.
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1 out of 3 firms “underprepared for digital transformation”
One third (33%) of enterprises globally are underprepared for “digital transformation” – the process of replacing legacy networks and dedicated service platforms with a coherent digital environment that is flexible, cost-effective, and capable of delivering changes rapidly and dynamically.
Facebook makes Creative Hub “sandbox” open to all advertisers
Facebook is opening up its Creative Hub to “the entire global advertising and marketing community,” letting them experiment with ad formats and ideas before unleashing them on the public.
Cadbury rings in a #Cadvent Christmas with Yahoo Storytellers
Cadbury is joining forces with content studio Yahoo Storytellers to launch a content marketing campaign across Yahoo and Tumblr on 1st December to drive digital engagement for its #Cadvent Christmas campaign.
Rogue One: 4 major brands to push latest Star Wars film
Lucasfilm announced today that they are teaming up with four well-known brands—O2, World Duty Free, Gillette and Kaspersky—for the launch of a UK and pan-European promotional campaign in support of “Rogue One: A Star Wars Story,” opening in the UK on December 15.
Programmatic takes over: Automated ad spend to soar 31% in 2017
The amount of money spent on programmatic advertising will grow faster than all other digital channels next year, and is set to become the main digital ad trading method by the end of this year, according to new research.
New mobile app game helps smokers quit
A games developer from London has developed a mobile phone game called ‘Cigbreak’ aimed at smokers wanting to kick the habit.
Black Friday alert: International orders up due to weak pound and retailers warned of ‘Basket Bandits’
Global ecommerce consultancy Salmon has announced that the UK retail sector can expect to see a rise in international orders during Black Fiveday, the five-day period around and including Black Friday.
Best Practices in Social Video: How to Use Twitter for Business
The second in a two-part series, Sophie Rayers, EMEA Marketing Director at online video provider Brightcove, looks at the best practices for implementing successful video as part of your social media marketing strategy – in particular, how to make Twitter video work for your business.
Search “still top for brand discovery and research”
Despite the rise of mobile and social media, search engines still play the most important role in the brand discovery and research phases, according to new research.