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global

Millennial trends: 16-24s mobile use ‘to overtake all other media combined’

August 14, 2017

The mobile tipping point is happening among 16-24s globally; the point in which internet users will spend longer on their mobile than all other devices combined, according to new research.

Mobile China, global, Italy, Japan, media

Sports fans would switch to online if TV packages lose broadcasting rights- survey

August 11, 2017

The majority of consumers subscribed to a TV package that includes sport would likely cancel or switch their contract if their provider lost broadcasting rights, according to new research.

Content, Video Amazon, broadband, content, global, sport

Middle East and Africa: 27% of digital consumers are ‘mobile-only’

August 9, 2017

The digital lives of internet users in the Middle East & Africa Region revolve around smartphones., with 3 in 10 digital consumers truly mobile-only, according to new research.

Mobile, News brands, global, smartphones

Pinterest launches autoplay video ads: Cheetos and Universal first to sign up

August 9, 2017

Pinterest has opened up its Promoted Video with Autoplay to all advertisers, after running a successful test phase.

Ads, Content, Mobile, Social brands, content, global, marketing, Search

YOC forms “brand safe ad environment” with Future and Appetite

August 8, 2017

Mobile ad technology firm YOC has announced a three-way partnership with Future Publishing and Appetite Creative Solutions.

Ads, Content, Mobile brands, content, global, media, technology

Tech firms enjoy 21% rise on AIM stock exchange this year

August 8, 2017

The average enterprise value for AIM listed tech stocks has increased 21.3% since the start of the year, according to new research.

Ads global, UK

GDPR: UK to keep in line with EU privacy laws (even after Brexit)

August 7, 2017

The UK Government has formally announced a new Data Protection Bill, keeping in line with EU’s GDPR.

Ads, News, Regulation global, government, media, Privacy, Regulation

Online ad engagement “can be doubled if the right image is chosen”

August 3, 2017

Simple images which mirror target demographics are key to capturing attention According to new eye tracking research looking at the effectiveness of online ads

Content demographics, global, images, marketing, music

Influencer marketing trends: Brands willing to pay YouTubers £67,000+ per video

August 2, 2017

UK marketers are willing to pay YouTube influencers up to and in excess of £67,000 per video, rising to £75,000 for a celebrity influencer Facebook post, according to new research.

Content, Video brands, content, Facebook, FMCG, global

Businesses expect to survive “less than four years without digital transformation”

August 2, 2017

A new global study has found that most organisations expect to survive less than four years should they fail to keep up with digital transformation, either going out of business or being absorbed in that time – and 80% already believe that digital transformation is leaving them behind.

Ads, News content, France, Germany, global, technology
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