UK ad industry “waking up to brand safety risk”
There has been a fall in brand safety risk linked with content classified as violent within the UK digital advertising industry, according to a new report.
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Avoiding the app scrapheap: Testplant debuts AI-powered app testing suite
Testplant has launched its Digital Automation Intelligence Suite to address significant development challenges it has identified as enterprises race to keep up with the pace of digital transformation.
3 start-up predictions for 2025: ‘Tech tourism’, office sharing and corporate collaboration
Unilever Foundry has launched a global study and whitepaper The State of Innovation a report looking at the future of corporate and startup collaboration, identifying three predictions for the industry in the next decade, including that corporates and startups will be working under the same roof by 2025.
London Fashion Week: Premium labels invest big in influencers
Ahead of London Fashion Week, new research shows that premium fashion marketers working at designer labels such as Brit label Burberry are willing to pay far more for influencer posts compared to their fellow marketers in other sectors.
Top mobile marketing tips: How brands can take advantage of London Fashion Week
Ahead of London Fashion Week, Emily Buckman, Global Strategic Consultant, at Urban Airship, a digital growth company, looks at how the event has evolved, and the mobile strategies retailers should implement in order to take advantage of this five day event.
Facebook promises brand safety: keeps ads away from controversial issues
Facebook has launched a number of new tools designed to keep brands away from appearing next to controversial topics discussed on the social network.
Agencies and marketers “lacking data transparency”
While there is increased data usage in the industry, the lack of transparency is still quite high – both the sources and quality of data are misunderstood and mistrusted, with 64% of marketers surveyed saying that they are not fully clear on the origins of their data sources, according to new research.
State of online video: 34% rise in global online video viewing
Millennial consumers worldwide lead the growing online video consumption, with average global viewership up five hours, 45 minutes per week, according to new research.
GDPR “is the elephant in British boardrooms”
UK boardrooms aren’t treating the General Data Protection Regulation (GDPR) with the seriousness required, resulting in overconfidence when it comes to compliance.
WhatsApp debuts business channel: KLM first brand to sign up
WhatsApp has launched a dedicated channel where companies can reach out to their customers, with airline KLM the first brand to sign up.