Google ‘Market Finder’ matches small businesses to global markets
Google has launched a new analytics tool that helps businesses identify new customers and grow their export sales online.
global
Top 50 most valuable UK brands: Vodafone and HSBC lead way
Vodafone is the number one UK-based brand, with success driven by a strong purpose, according to new research.
Black Friday: Brands must think globally as shoppers turn to the UK for bargains
Black Friday 2017 is due to be bigger than ever with data revealing a 14% year-on-year increase in sales globally, due to a low pound attracting global bargain hunters, according to new research.
Burger King trolls McDonald’s with #ScaryClownNight
For its 2017 Halloween campaign, Burger King poked further fun at its McDonald’s rival, with a tagline that reads, “Come as a clown, eat like a King.”
Retail revolution? Top brands to sell directly to consumers via INS digital scheme
Britain’s biggest food and household goods brands have signed up to a new shopping service which claims it can slash grocery bills by 30% by cutting out supermarkets.
IAB Europe publishes guidance to drive transparency in digital advertising supply chain
IAB Europe has published its Transparency Guide with the aim of improving transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The guide provides questions for each stakeholder category to be asked at different stages of the supply chain.
Halloween shopper visits expected to increase 7%
UK shopper traffic on Halloween is expected to rise by 7% when compared to the daily average, according to global retail intelligence specialist, ShopperTrak, as UK consumers embrace the festival and it becomes an established retail event.
Unilever taps voice search for next-gen digital consumers
Unilever is to use Amazon’s Alexa platform as a key role in the FMCG giant’s digital transformation.
Government “must do more to support data-driven creative industries”
In her appearance before the House of Lords Communications Committee, DMA Talent MD Kate Burnett calls for Government to do more to support the future success of the data-driven creative industries.
Global ecommerce trends: Chinese are biggest online shoppers
Chinese digital consumers are the most avid online shoppers, with 83% reporting purchasing a product online in the past month, according to new research.