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global

91% of startups admit to collecting personal data (but most aren’t data compliant)

January 29, 2018

Global startups are completely ill-prepared for GDPR, with many falling behind around consent and contingency planning, according to new research.

Ads, Content email, France, Germany, global, Privacy

The world’s affluent consumers: Two houses and two cars by 35

January 29, 2018

Some of the most cash-rich segments of the global digital market are still most likely to be male (56%), but also surprisingly young at 25-34 (30%), married (65%) and with children (67%), according to new research.

Ads, Content Asia Pacific, brands, Europe, global, marketing

Global smartphone sales price sees record growth

January 29, 2018

Global smartphone sales reached 397 million units in the fourth quarter of 2017 (4Q17), a one percent increase year-on-year.

Ads, Content, Mobile Brazil, China, Europe, France, global

GDPR: UK Govt urges firms to prepare for stronger data protection laws

January 26, 2018
GDPR 3 years on: 43% of UK organisations reported to the ICO for a data breach
GDPR 3 years on: 43% of UK organisations reported to the ICO for a data breach

Fewer than half of all businesses and charities are aware of new data protection laws four months before they come into force, according to new research.

Ads, Regulation Europe, global, media, Privacy, Regulation

Londoners urged to help capital become world’s top smart city

January 26, 2018

Londoners will have the opportunity to inform how smart technology could shape the future of life in the capital by giving their views and ideas to the Mayor of London, Sadiq Khan.

Mobile, News apps, global, government, local, media

Super Bowl gets an Angry Birds twist

January 25, 2018

NFL and Rovio Entertainment have teamed up to create a new Super Bowl game integration ahead of next weekend’s match.

Ads, Content brands, Entertainment, games, global

Right to reply: Is Amazon Go the future of retail?

January 23, 2018

Amazon Go marks a significant moment in retail as Amazon looks to push into the high-street. Hugh Fletcher, Global Head of Consultancy and Innovation, Salmon looks at how the cashier-less supermarket could change the retail landscape.

E-commerce Amazon, global, Google, retail, technology

Top 30 countries for growing ad spend: Iran leads the way

January 22, 2018

Over the next three years, Iran will add more ad dollars than any of the other countries included in Zenith’s Thirty Rising Media Markets report, published today.

Ads, Content, News adspend, advertising, Australia, brands, global

Most brands experienced trademark infringement in past year – report

January 22, 2018

74% of brands experienced trademark infringement in the past year, with four in 10 saying infringement had increased, according to new research.

Ads, Content, Regulation analytics, brands, France, Germany, global

What would happen if the internet shut down for 1 hour?

January 19, 2018

Which countries would lose the most money if someone actually broke the internet? This new report from Website Builder Expert (WBE) finds that China would suffer the most.

News, Regulation Amazon, China, Germany, global, India
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