global Archives

Christmas Day is bigger than Black Friday for UK ecommerce retailers

December 21, 2018

In the UK, consumers are most likely to indulge in online shopping on Christmas Day. In 2017, traffic to online retailer websites on Christmas Day was almost double (45%) the December monthly average. Three days before New Year’s Eve (28 December) purchases were more than a quarter (26%) up on the December average.

Super Saturday to be the busiest day of the year for shopper traffic on the High Street

December 21, 2018

Footfall up 20% on the daily average on Saturday 22 December, as consumers rely on click and collect, and take to the high street to finish off buying festive gifts.

Consumers beg brands to drop ‘annoying’ chatbots

December 17, 2018

1 in 5 UK consumers are desperate for brands to ditch chatbots and live online interactions with customer experience representatives, new research by Acquia says.

YouTubers, not friends, are driving kids Christmas wish lists

December 13, 2018

One in three British parents say their kids are most likely to ask for a present because they saw an influencer recommend it.

Brands ‘must do more to reward consumer loyalty in the post-GDPR era’ [INFOGRAPHIC]

December 13, 2018

Nearly two-fifths of people in the UK (39%) feel less loyal to brands and companies than they did a year ago, although consumer behaviour and trends may suggest otherwise.

WeChat games platform launched ‘Creativity Incentives Program’ to reward developers

December 13, 2018

Recently, WeChat launched the WeChat Mini Games Creativity Incentives Program to encourage innovation on the platform, including recognizing highly creative games with a “Creativity-Certified” label, better revenue distribution plans, and initial user traffic.

Top 20 TV programmes for tweets: Love Island beats politics

December 12, 2018

New data published today by Kantar Media shows that reality television has driven the highest level of social media engagement over the course of the past year, closely followed by current affairs programmes.

Top tips: 5 social trends for 2019

December 10, 2018

Michael Kruger, Head of Digital at LEWIS Global Communications looks at social media trends for 2019.

Artificial intelligence will not be mainstream in marketing until 2021

December 10, 2018

Artificial intelligence (AI) will not find mainstream use among marketers until at least 2021 according to a new ‘CX: Today and Tomorrow’ research report from Episerver.

Amazon ‘has become it’s own search engine’: More shoppers start journey on retailer’s site

December 10, 2018

Amazon has become its very own search engine, seeing a 24% increase in people beginning their browsing on the ecommerce giant’s website resulting in better conversion rates and more exclusive buyers than the industry standard, according to new research.