global Archives

Tech a ‘headache’ not a help for marketers- report

March 6, 2019

More than three quarters (77%) of marketers in the UK feel that technology has made it harder, not easier, to personalise experiences for customers, new research by Acquia finds.‏

UK ad industry outlines 5 step plan to rebuild trust

March 6, 2019

Trust in advertising has from around 50% favourable in the early ’90s to just 25% in 2018. A new report from the Advertising Association outlined the key problems and new actions that can be taken to reverse the trend.

Bing ads and Samsung launch 3D Search ads

March 6, 2019

Advertising platform Bing Ads has unveiled a new 3D ad format, created to support the release of the Samsung Galaxy S10 handset, presented exclusively when searching on Bing.

Persado and Emarsys team up to offer AI-powered ad solutions

February 28, 2019

AI performance marketing firm Persado has struck a strategic partnership with Marketing platform Emarsys.

Time to ditch the demographics? Brands ‘must rethink targeting to embrace personalisation’

February 28, 2019

Targeting by a traditional demographic approach is no longer effective when the goal is serving relevant advertising and personalisation of experiences at scale, and a ‘perennial’ approach is now needed, according to a new report.

Merkle unveils dedicated Northern hub in Edinburgh

February 26, 2019

Ad tech firm Merkle has opened a dedicated Northern hub in Edinburgh, which will service clients in Scotland and the North of England.

Influencer marketing stars earning less (but brands paying more overall)

February 25, 2019

Social media influencers are earning two-thirds less that in 2017, but overall investment in influencer-led campaigns has almost doubled, according to new research.

Data-driven marketing gets provable results (but few are getting it right)- Google report

February 21, 2019

A tiny 2% of brands are best-in-class at data-driven marketing, but these brands are enjoying up to 20% more revenue and 30% more cost savings as a result, according to a new Google-commissioned independent report.

SpotX ramps up video ad technology with new director

February 20, 2019

Sophie Knight is joining video ad and monetisation platform SpotX to work with the leading media owners, bringing experience from GroupM and LoopMe.

Linguistics and AI: Helping marketers get over the language barrier to go global

February 20, 2019

To be successful in a global landscape, businesses need to be able to engage with customers in their own language. But how can this be achieved at scale and with high quality translation? SDL’s Future State of Content EBook examines how embedding machine learning technologies into the content supply chain can help streamline efforts and … [Read more…]