global Archives

Anzu expands into programmatic advertising for consoles

April 25, 2019

Anzu.io, a blended in-game advertising platform, has appointed a new CEO, Itamar Benedy along with a new programmatic ad solution for games consoles.

Pinterest and Instagram beat Facebook for mobile clothes shopping sales

April 18, 2019

Pinterest and Instagram generate bigger average order values (AOV) via mobile devices for large online fashion retailers than Facebook, even though they may generate less traffic and have lower conversion rates, according to new research.

Safety, cybersecurity and cost delaying mass deployment of autonomous cars

April 18, 2019

The biggest hurdle in turning prototype autonomous vehicles into mass market models is how to cut production costs, but the area energizing engineers most is how to tackle functional safety and cybersecurity, according to a Forrester survey of 54 automotive industry experts. Robert Day, Director of Automotive Solutions & Platforms, Arm, takes a look at why … [Read more…]

Sports fans spend 5 times more on streaming than Netflix subscribers

April 18, 2019

Sports fans are spending five times the cost of Netflix per month on Over the Top (OTT) video streaming content, according to new research.

UK ad budgets show surprise comeback amid Brexit crisis

April 17, 2019

UK marketing budgets have enjoyed a surprising comeback for the first quarter of the year, with 21.6% increasing spend versus 12.8% cutting back, according to new data.

Adform gets funding boost for adtech push

April 15, 2019

Ad tech platform Adform has announced GRO Capital has injected significant funds in the company as it announces new shareholders.

Web developer trends: Python beats Java as code of choice

April 10, 2019

Over half of web developers have written their first line of code by the time they were sixteen, and Python is now the most popular programming language, according to a new global sirvey.

Game of Thrones global stats: Jon Snow and Daenerys most popular (but China likes Tyrion)

April 10, 2019

Ahead of the highly anticipated final series of Game of Thrones, which is due to hit screens Sunday April 14th, Taboola – the leading content discovery platform – has created a GOT infographic to find out which characters are the most popular based on articles read.

Gameloft picks PubMatic for programmatic in-app ads

April 10, 2019

Mobile games developer Gameloft is working with Pubmatic to run in-app advertising across its roster of titles.

Online video needs “fundamental rethink”

April 9, 2019

There is a strong link between video content and real-world outcomes but marketers need to find a new approach, according to new research.