Rakuten buys Spanish web TV firm Wuaki.tv
Japanese ecommerce giant Rakuten has acquired Spanish streaming and video on demand business, Wuaki.tv.
global
Lastminute ramps up marketing with Affiliate Window partnership
Online travel retailer lastminute.com has launched an affiliate programme with global performance marketing network, Affiliate Window.
Google opens AdWords to 300,000 apps via AdMob integration
Google has integrated its AdMob mobile platform with AdWords, allowing purchases across both networks from a single dashboard.
Mobile adspend reaches $5.3bn in 2011- Asia Pacific leads the way
About $5.3 billion was spent on mobile advertising in 2011, according to the first industry-sponsored measure of the lucrative market.
The state of the web in 2012 (slideshow)
As digital technolgy becomes ever-more entrenched in modern life, just how deeply has it impacted traditional media, and what are the next trends? This slide presentation from Kleiner Perkins partner Mary Meeker takes a global view on the web’s impact on society.
Google revamps Maps with 3D technology
Google is updating its mapping service with 3D technology, as the internet giant looks to counter Apple’s decision to drop its service from its iPhone and iPads.
Guardian beefs up YouTube content as ‘Three Little Pigs’ ad gets 1m views
Guardian News & Media (GNM) has partnered with video firm Rightster to enhance and manage its YouTube channels, introducing new ad formats in the process.
Top countries by display ad impressions- US, China and Japan top list
The US accounts for nearly a quarter of all display ad impressions in the world, followed by China and Japan, according to new data revealed by Google.
Infographic- Top 100 most valuable global brands
Apple is the most valuable brand in terms of dollar value, while Facebook is the fastest growing brand, making it to No. 19. This infographic looks at the key stats behind the biggest brands in the world.
Top tips- Building a multi-billion pound business online
Rakuten, the world’s third largest online marketplace (and owner of Play.com in the UK) has recently revealed revenues that top one trillion yen – over seven billion pounds. In this article, the Japan-based firm reveals its secrets to standing out and driving repeat purchases in retailing.