UK advertisers are reacting to consumers’ increasing mobile usage, by shifting search advertising budget towards tablet devices, according to new data. The report, Marin Software’s Online Advertising – Q2 2012 Report, shows advertisers were rewarded for embracing the shift with mobile devices accounting for a 20% share of clicks against a 13% share of spend … [Read more…]
Richard Gibson, Director of Client Services at Return Path looks at why email deliverability has hit an all time low and what marketers can do to get more emails into the inbox and boost ROI.
Nielsen has acquired technology firm Vizu, which enables marketers to access and optimise online advertising effectiveness, in a bid to bolster its campaign measurement offerings.
Ad giant Publicis has bought Bartle Bogle Hegarty (BBH), the agency behind iconic camapigns such as “Vorsprung durch Technik” for Audi and The Lynx Effect” for Lynx/ Axe.
Google has shut down 5 more products and the internet giant continues to streamline its operations to focus on its core products.
The free-to-play fantasy stock exchange game, twiDAQ, has officially launched in the UK, giving Twitter users the chance to own a portfolio of virtual shares in celebrities, sports clubs and brand names.
Apple has agreed to pay $60m (£38m) to Chinese firm Proview to settle a dispute involving rights to the “iPad” name, a court in China has said.
News Corp is to separate its publishing and media and entertainment businesses into two publicly traded companies, with the proposal receiving support at a board meeting this week.
Yahoo and Spotify have struck a global content distribution and promotion agreement, a deal which eliminates Rhapsody as Yahoo’s on-demand music partner.
Sheryl Sandberg, Chief Operating Officer at Facebook has been named as a member of its Board of Directors, making her the first woman director in the eight-year-old social network company.