US TV to broadcast first YouTube funded show ‘Recipe Rehab’
US TV network ABC is to broadcast a cooking show that began as part of YouTube’s “Original Channels” initiative, the first such deal to take a YouTube-funded program to national TV.
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Angry Birds sequel: Will 'Bad Piggies' fly or flop?
Rovio has launched a sequel to its hugely popular Angry Birds game, ‘Bad Piggies’, as the app maker hopes to match the ad-funded success of its predecessor.
Angry Birds sequel: Will ‘Bad Piggies’ fly or flop?
Rovio has launched a sequel to its hugely popular Angry Birds game, ‘Bad Piggies’, as the app maker hopes to match the ad-funded success of its predecessor.
Google goes underwater as coral reefs gets Street View treatment
Google has gone underwater for its latest addition to its street view service, offering 360 degree interactive tours of some of the world’s most famous coral reefs.
LBi appoints Roy Capon as CEO of Asia Pacific
LBi has appointed Roy Capon as Chief Executive of its Asia Pacific operations with immediate effect.
The (crowdsourced) history of crowdsourcing
Online co-creation community eYeka has launched the first ever visualisation of the use of crowdsourcing by brands over time. In keeping with its theme, the timeline is crowdsourced, taking suggestions from users to improve the chart.
eBay redesigns logo with modern look
eBay has unveiled its new look logo, as the online marketplace looks to convey a sleek modern image awayfrom its manic auction-based origins. The primary-coloured logo has been scaled down from the manic lettering it displayed for almost two decades, and will now showcase the company’s name in a more modern way.
Guest comment: Trust in advertising – paid, owned and earned
Social recommendations and brand websites are more trusted than advertising, yet ad dollars continue to rise globally. Randall Beard, Global Head of Advertiser Solutions at Nielsen looks at paid, owned and earned media and asks if trust in advertising matters? And if so, can we even do anything about it?
Viacom debuts ‘District MTV’ music and fashion news site
Viacom has unveiled plans to launch District MTV, a new site in the UK, Italy, France, Germany and Spain, offering brands a new platform to connect with music and fashion fans.
Topshop live shopping fashion show gets 2 million viewers
Topshop attracted more than 2 million people to its live streamed fashion show at London Fashion Week on Sunday, with the retailer claiming to sell out of some lines during the broadcast.