Right to reply: iPad Mini- Is Apple finally playing catch up?
Ahead of the expected announcement of Apple’s iPad mini, Adam Leach, principal analyst at Ovum provides his view on Apple’s strategy and the smart tablet market.
global
US election: Obama V Romney- who is winning the email race? (infographic)
Election Day is just weeks away and both Barack Obama and Mitt Romney’s campaigns are in full swing. The success of each of the candidates on November 6 relies on effectively communicating to their constituents, seeking to build support, donations and their voter bases. This infographic from Return Path looks at who is winning the … [Read more…]
Newsweek magazine goes online-only after 80 years of print
Iconic US current affairs magazine Newsweek, is to become an online only publication to save on printing costs.
Top tips: How will Google’s paid advertising evolve?
Google celebrated its 14th birthday last month and it seems reasonable to assume that the major growth phase for its core product – paid advertising – has now passed. But what of the future? Periscopix, a specialist pay-per-click agency, has researched growth rates on Google’s two major revenue streams – ads on its own properties, … [Read more…]
Facebook opens engineering centre in London
Facebook has launched its first engineering centre outside the US this week, setting up an office in London to develop the firm’s mobile experience.
Apple to quit using Samsung chips?
Apple is reportedly planning to drop Samsung as manufacturer of its mobile processors, as the rivalry between the two firms intensifies.
Case study: Future publishing boosts conversions 5% through customer understanding
Future Publishing worked with Maxymiser to boost subscriptions via a digital campaign that used multi-variate testing and optimisation of the entire customer journey to encourage conversions. This case study looks at how the publisher achieved a 5.1% rise in conversions.
Microsoft takes on iTunes with Xbox and Windows music store
Microsoft has revealed its Xbox and Windows-based music service, offering 30 million tracks to gamers and web users.
American Express hires Affiliate Window for lead generation
American Express Global Corporate Payment has appointed global performance network, Affiliate Window as their business provider for driving new corporate business leads.
‘Viewable impressions’ set to become new standard for media buyers- Forrester
Digital media buyers will eventually switch to the ‘viewable impression’ standard, only paying for online ads which are visible on screen, according to a new report from research group Forrester.