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global

ResponseTap expands to US and Canada

December 6, 2012

ResponseTap (formerly AdInsight) is opening of its US headquarters in New York, marking the latest stage in the company’s international expansion programme.

Uncategorized advertising, analytics, email, global, marketing

News Corp shuts tablet news site The Daily after 2 years

December 5, 2012

News Corp is closing its tablet newspaper The Daily later this month, just two years after its launch.

Uncategorized Android, Entertainment, global, iPad, marketing

Cyber Monday: The rise of online Christmas shopping (infographic)

December 4, 2012

Global ecommerce platform Rakuten and owners of Play.com explores the rise of online Christmas shopping in visual form.

Uncategorized Christmas, ecommerce, global, infographic, iPad

Apple finally brings iTunes to India and Russia in global roll out

December 4, 2012

Apple has launched its iTunes Store in India, Russia, Turkey, South Africa and 52 additional countries, as the firm looks to expand the reach of its download store.

Uncategorized Apple, content, Entertainment, global, India

Global mobile shopping trends (infographic)

November 29, 2012

Christmas could come early for retailers with an effective mobile strategy, according to this infographic from Say Media looking at mobile shopping trends.

Uncategorized Christmas, comScore, global, infographic, media

Mobile shopping trends: 88% of global users engage in content and commerce

November 21, 2012

The way people consume media and shop on their mobile phones is changing rapidly on a global scale, with significant increases in mobile banking, research and the purchase of ‘real’ goods, according to a new study.

Uncategorized brands, content, Entertainment, global, India

Global mobile trends: Apple beating Samsung in mobile ad battle

November 20, 2012

Apple has widened its lead over Samsung in terms of global ad impressions, despite the growing popularity of the Korean manufacturer’s devices, according to a new report.

Uncategorized advertising, Android, Apple, Entertainment, global

Socialbakers gets $6m funding boost to expand social analytics tools

November 20, 2012

Social media analytics firm Socialbakers has secured $6 million funding to further expand its measurement platform.

Uncategorized analytics, brands, Facebook, global, Google

Businesses and freelancers ‘going online to escape local economies’

November 19, 2012

European countries with double-digit unemployment rates are seeing online freelancer’s earnings increase up to 298%, as workers go online to earn money free from the economic constraints of their countries, according to new research.

Uncategorized Europe, global, local, marketing, media

Rise of the machines? Dynamic optimisation gets 59% higher conversions

November 17, 2012

Optimising advertising creative ‘on the fly’ via automated software is achieving 59% higher post-click conversion rates and 20% greater engagement, according to new research.

Uncategorized advertising, brands, global, marketing, technology
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