‘Dynamic pricing to become commonplace’ as shoppers benefit from cold snap
Companies will increasingly use dynamic pricing to adjust the cost of goods during periods of extreme weather, according to global media agency Mindshare.
global
Apple shares fall as iPhone sales disappoint
Apple shares dropped 10% overnight on Wednesday, as the firm announced iPhone sales figures missing its previous forecast of 50m units.
Janrain gets $33m funding boost for social data tools
Social media data firm Janrain has secured $33m in funding from a number of investors, as it looks to boost social login tools for clients including Philips, Channel 4, Dr Pepper Snapple Group and Mattel.
Global mobile ad spend: UK leads world
Global digital ad spending passed the $100-billion mark for the first time in 2012, with the UK leading the way, according to new research.
Guest comment: Have we now evolved beyond the digital age?
Is digital media now just ‘media’? Tina Judic, Managing Director of Found, looks at the evolution of the web and how marketing has changed.
Guest comment: Facebook’s Graph Search- A story of ‘three’ halves
Further to speculation that has been building up over week, Facebook has today announced an addition to its social network – a smart search engine it has called ‘‘Graph Search ’. It will allow people using Facebook to more quickly find answers to questions about friends in their Social Graph.Andreas Pouros, COO at leading London-based … [Read more…]
Right to reply: Facebook and Bing partnership rewrites rule book on search
This week’s launch of Facebook Graph Search could pose one of the most feasible threats to Google’s domininace yet. Edward Cowell, Search Engine Optimisation Director and global agency Netbooster, looks at the implications.
LoopMe gets funding boost for social mobile ‘ad inbox’
UK mobile ad firm LoopMe has raised half a million pounds to fund its in-app advertsing inbox.
Apple 'halves orders for iPhone 5 components'
Apple has halved orders for iPhone 5 components, suggesting sales have not been as strong as expected, according to reports.
Apple ‘halves orders for iPhone 5 components’
Apple has halved orders for iPhone 5 components, suggesting sales have not been as strong as expected, according to reports.