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global

Global social shopping trends: Third of Brits ‘recommend products via social media’

March 1, 2013

UK confidence in social shopping is up 11%, with a third of Brits confessing they’ve recommended a product on social media, according to a new study.

Uncategorized Brazil, content, France, Germany, global

Spotify helps UK music industry turn first profit in 15 years

February 28, 2013

Streaming services such as Spotify and YouTube have given the UK industry its first increase in profits recorded in 15 years, according to new reports.

Uncategorized Facebook, global, Google, India, music

Global mobile trends: How consumers pay for mobile use

February 28, 2013

Payment options continue to expand as mobile access becomes globally more widespread, and consumers in most markets prefer pre-paid plans over contracted service, according to an analysis by Nielsen. In fact, the U.S. is one of the few markets where contract plans are more prevalent.

Uncategorized Australia, China, demographics, global, India

Video viral of the week: Facebook users get virtual holiday in Cape Town

February 27, 2013

This social media campaign from Cape Town Tourism invited users to take a virtual tour of the South African city, getting 350,000 highly engaged users and a 118% rise in bookings in the process. See why it’s our video viral of the week below…

Uncategorized Facebook, Germany, global, Google, India

How the internet affects new product purchase decisions

February 26, 2013

The Internet is an important influence on consumers interested in buying new products, especially across Electronics and appliances, according to new research.

Uncategorized advertising, analytics, food and beverages, global, Latin America

North Korea gives foreign visitors access to mobile web

February 25, 2013

North Korea is to grant foreigners access to mobile internet service while in the country, but its citizens remain cut off from 3G signals.

Uncategorized broadband, France, global, media, mobile internet

Russian meteor video smashes YouTube records

February 22, 2013

Russian news broadcaster RT’s footage of the Siberian meteor blast has become the most watched video in 2013 on YouTube, and pipping ‘Gangnam Style’ as the fastest growing viral ever.

Uncategorized, Video global, media, Russia, technology

Hackers turn Burger King Twitter account into McDonalds

February 20, 2013

Burger King has become the latest high-profile brand to fall prey to hackers, as its Twitter account was hijacked, resulting in its logo being switched to McDonalds and a tirade of offense tweets being sent out to its followers.

Uncategorized brands, Facebook, global, marketing, media

The Football League signs Mediasyndicator for display ads

February 15, 2013

The Football League (FL) has appointed Sportsyndicator, the sports division of Mediasyndicator, to manage advertising sales for the digital properties of the 86 professional football clubs in the FL interactive network until June 2013.

Uncategorized, Video advertising, global, media, UK

Tablets ‘to account for 20% of Google ad revenue in 2013’

February 14, 2013

A surge in tablet use will push Google’s US mobile revenue to $9.9bn this year, a massive leap from the $5.8bn generated in 2012, according to a new report.

Uncategorized advertising, Australia, Europe, global, Google
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