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global

Catastrophic Heartbleed Bug affects two-thirds of the internet’

April 10, 2014

In one of the biggest global web security risks yet seen, a huge flaw in network protection software may have let hackers steal the user data it’s meant to guard, leaving around two thirds of the entire internet (and most of its users) at risk.

Uncategorized agencies, global, Google, security, technology

Video viral of the week: Evian baby takes on Spider-Man with SnapChat teaser

April 10, 2014

Evian has continued its hugely successful dancing babies series with a new ad featuring Spider-Man, as the new superhero movie hits the cinemas. See why its our video viral of the week below…

Uncategorized, Video global, media, UK, YouTube

Guest comment: Google Glass, it’s not just about the utility

April 9, 2014

Google Glass has got an image problem before even going on sale- but can a new partnership with RayBan make the augmented reality eyewear shake off its ‘Glasshole’ connotations? Tunde Cockshott, creative consultant at marketing and technology consultancy, Amaze, discusses the potential of Google Glass as it looks to fuse fashion with technology.

Uncategorized brands, global, Google, images, local

App store trends: How do promoted price drops affect revenue?

April 7, 2014

Games with price drops that are featured on the Apple App Store grow revenue by an average of 437% in 7 days, according to new research.

Uncategorized Apple, games, global

5 digital challenges for the Chief Marketing Officer

April 2, 2014

More than half of global marketing leaders surveyed say they have greater responsibility for revenue growth and 61% say data acquisition is a top priority for 2014, according to new research by Deloitte and the ExactTarget Marketing Cloud, from salesforce.com.

Uncategorized analytics, digital marketing, global, marketing, technology

Adfonic rebrands as byyd with focus on ‘buy side’ of digital ads

March 31, 2014

New name reflects the natural development of byyd’s business model to focus exclusively on the buy side.

Uncategorized advertising, agencies, global, media, technology

Intel snaps up wearable technology firm

March 26, 2014

US chipmaker Intel has bought Basis Science for an undisclosed sum, as the wearable technology market grows at a rapid pace.

Uncategorized global, technology

UK govt. debuts first native advertising campaign

March 26, 2014

The UK government has launched a multi-platform digital campaign in partnership with digital publishing company Say Media, showcasing why it’s a good idea to start up a business in Britain.

Uncategorized advertising, content, global, government, media

Global mobile ad spend up 75%: Facebook catching Google

March 25, 2014

Facebook’s global mobile ad market share is catching Google, as the two internet giants account for two thirds of all mobile ad spend during 2013- pushing overall growth to a massive 75%, according to new data.

Uncategorized advertising, Facebook, global, Google, marketing

Brand loyalty trends: Internet searches ‘bigger influencer than TV ads’

March 24, 2014

Friends and family have the biggest influence on buying new products, but the Internet searches are more likely to sway new product purchases than TV ads, according to new UK-based research.

Uncategorized Asia Pacific, brands, Europe, global, Latin America
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