Global mobile ad revenues ‘nearly doubled in a year’
Global mobile advertising revenue reached $19.3bn in 2013, nearly doubling from the year before, according to new data from IAB Europe.
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Zuckerberg Vs Murdoch: How do dotcom billionaires compare to moguls of old? (Infographic)
While new media is growing at a rapid pace, the wealth of the individuals behind them is also skyrocketing. Here’s a look at the net worth of new and old media billionaires, and how quickly they amassed their fortune compared to the media moguls of old, courtesy of staff.com.
Google links Asia and US with giant underwater cable
Google has teamed up with five Asian telecom firms to build a $300mn underwater cable across the Pacific Ocean to cater for rising internet use in both the US and across Asia.
Universities missing out on digital recruitment for students
Despite the investments made by universities in digital, there is still little evidence about how resources are utilised by prospective students as part of their search process; and whether they now outweigh traditional methods.
Mondelez changes CMO to ‘chief growth officer’
FMCG giant Mondelez, owner of brands such as Cadbury’s, Philadelphia and Oreo has scrapped its traditional Chief Marketing Officer position for a new wider-reaching role that includes global strategy and research and development.
Google rewards secure websites with higher search ranking
Google is encouraging website developers to make their sites secure for visitors by using site encryption as one of the factors to determine search ranking.
Top marketing tips: Sod incremental. To succeed businesses must think small!
The idea of incremental change is becoming outdated. Brands take years to develop and business plans months to prepare, yet in a single click consumers and competitors anywhere can change it in any direction… and tell millions of others. Karen Connell founder of The SMALLmighty, explains why brands need to think small- and get real … [Read more…]
Is virtual currency going mainstream? UK govt. mulls role of Bitcoin in finance system
The UK government is investigating the role that virtual currencies such as Bitcoin will play on the current (and future) global financial system.
Internet marketing in China – McKinsey sees digital as key to economic growth
The latest research about how to unlock the slowing China economy suggests internet marketing in China will be the key.
“The bad guys are winning at consumer’s expense”: Industry reacts to global password hack
This week, Russian hackers stole the largest known collection of emails, passwords and usernames, with the haul consisting of 1.2 billion username and password combinations, along with over half a billion email addresses. In this article, a number of key players in the security industry comment on what this means for the digital sector, and … [Read more…]