Dailymotion debuts global premium video exchange
YouTube rival Dailymotion has expanded into private programmatic ad trading arena with the launch of a global, premium video exchange.
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AOL expands programmatic video ads with Publicis
Publicis Groupe and AOL are expanding their partnership on multichannel marketing efforts struck in 2013 to include programmatic video and linear TV.
Lufthansa puts customers in marketing images with ‘Selfie’ ad units
Lufthansa has become the first brand to sign up to anew ‘Selfie’ ad unit, putting customer images into mobile ad campaigns and showcase products in 3D panoramic mode.
Bigger than Heartbleed? New Shellshock bug poses global hacking threat
A newly discovered bug, dubbed Shellshock, could pose an even greater hacking threat than the Heartbleed bug earlier this year- but this one doesn’t require users to change their passwords.
Does creativity matter? Research shows dramatic impact on business results
Firms that let employees be creative in their work are often rewarded with greater sales and market share, according to new research from Adobe.
Hip to be square? BlackBerry launches unorthodox passport-sized phone
Forget bent phones… how about square ones? Blackberry has launched its latest Passport device this week, as the phone maker looks to turn around its fortunes with an unconventional approach.
Unilever first brand to adopt WPP global planning tool
Unilever has become the first brand to use a new global planning tool from WPP, designed to provide monitor cross-device consumer behaviour and media consumption.
Video viral of the week: Budweiser tackles drink driving with man’s best friend
Continuing the success of its Super Bowl ‘Puppy Love’ commercial, Budweiser’s new corporate social responsibility campaign carries another canine theme… and a powerful anti-drink drive message. See why it’s our video viral of the week below.
Twitter and TV: New metrics prove social buzz can boost viewing figures
Twitter activity can provide key insights into TV viewing for brands and broadcasters, complementing existing TV ratings, according to new research.
New marketing boss at Hailo as taxi app expands
Taxi app Hailo has appointed Gary Bramall as its Global Chief Marketing Officer as the taxi app continues to expand globally.